Retail Field Sales Leader – Route Growth & Coverage

Wardat Almashreq; Riyadh; On-site; SAR 167,000 - 212,000; Full time

Job summary

Wardat Almashreq in Saudi Arabia is seeking a Retail Sales Supervisor to lead and optimize retail sales operations across assigned routes. You will drive target achievement, supervise field teams, and ensure strong market execution and customer coverage.

The ideal candidate holds a Bachelor's degree in Business Administration, Marketing, or related field, with 3–5 years in retail or FMCG sales and supervisory exposure, and excellent English reporting skills.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or related field.
• 3–5 years of experience in retail or FMCG sales with supervisory exposure.
• Very good command of English with strong reporting skills.

Responsibilities

• Distribute sales targets among sales representatives and monitor achievement.
• Supervise daily field activities and conduct regular market visits.
• Set clear routes and ensure full customer coverage.
• Add new customers and update route lists when required.
• Review KPIs, sales reports, and monthly performance results.
• Follow up on vehicle loading, stock levels, and daily settlements.
• Monitor in store execution, offers, and promotional activities.
• Report competitor activities, pricing changes, and market trends.
• Ensure company policies and trade standards are followed.
• Coach and develop sales representatives to improve performance.

Skills

Leadership

Team management

KPI tracking

Problem solving

Field work

Education

Bachelor's degree in Business Administration, Marketing, or related field

Job description

Wardat Almashreq in Saudi Arabia is seeking a Retail Sales Supervisor to lead and optimize retail sales operations across assigned routes. You will drive target achievement, supervise field teams, and ensure strong market execution and customer coverage.

The ideal candidate holds a Bachelor's degree in Business Administration, Marketing, or related field, with 3–5 years in retail or FMCG sales and supervisory exposure, and excellent English reporting skills.