Regional Sales Manager (RSM002)

foregroundllc; Riyadh; On-site; SAR 180,000 - 360,000; Full time

Job summary

Foreground, a leading consumer electronics and home appliances distributor in Saudi Arabia, is seeking an Area Sales Manager to drive revenue growth across Retail, B2B, HORECA and Wholesale channels in the Riyadh region.

You will develop regional sales strategies, strengthen distributor and client relationships, monitor pricing and promotions, and ensure availability and visibility of products across key outlets.

Qualifications

• Minimum 5 years of experience in distribution sales within Saudi Arabia, with a strong network across retail, wholesale, B2B or HORECA.
• Fluency in Arabic is required and essential for client engagement.
• Ability to manage territory-level P&L and lead field sales with solid commercial accountability.

Responsibilities

• Manage the commercial performance of an assigned territory and drive revenue growth across Retail, B2B, HORECA and Wholesale.
• Develop regional sales strategies and strengthen distributor and client relationships.
• Monitor pricing and promotional execution; ensure product availability and visibility at key outlets.

Skills

Arabic fluency

P&L management

Distributor relations

Channel management

Territory planning

Sales leadership

Job description

Foreground is partnering with a leading consumer electronics and home appliances distribution organization in Saudi Arabia to strengthen its regional commercial operations. The company is seeking experienced Regional Sales Managers to lead territory performance, expand market coverage, and drive sustained revenue growth across key distribution channels.

The Role

The Area Sales Manager will be responsible for managing the commercial performance of an assigned territory, ensuring revenue growth across Retail, B2B, HORECA, and Wholesale channels. The role involves developing regional sales strategies, strengthening distributor and client relationships, monitoring pricing and promotional execution, and ensuring availability and visibility of products across all key outlets.

Working closely with national sales leadership, the Area Sales Manager will oversee territory forecasting, client acquisition, pipeline development, and regional performance tracking, ensuring targets are consistently achieved while maintaining margin discipline.

Candidate Profile

The ideal candidate will bring a minimum of 5 years of experience in distribution sales within Saudi Arabia, supported by a strong network across retail, wholesale, B2B, or HORECA clients. Fluency in Arabic is required, along with demonstrated ability to manage territory-level P&L, develop key customer relationships, and lead field sales execution with strong commercial accountability.