Regional Sales Manager (RSM003)

foregroundllc; Al Khobar; On-site; SAR 150,000 - 190,000; Full time

Job summary

Foreground is seeking an experienced Area Sales Manager to drive revenue growth across Retail, B2B, HORECA and Wholesale in Saudi Arabia. You will lead territory performance, expand market coverage, and strengthen distributor and client relationships to secure product availability and visibility.

The ideal candidate has at least 5 years of distribution sales in Saudi Arabia, fluent Arabic, and the ability to manage territory P&L and forecast with strong commercial accountability.

Qualifications

• 5+ years of distribution sales experience in Saudi Arabia.
• Fluent in Arabic with strong communication skills.
• Proven ability to manage territory-level P&L and margins.
• Demonstrated track record in building key distributor and client relationships.
• Experience leading field sales execution with accountability for results.

Responsibilities

• Manage the commercial performance of the assigned territory across Retail, B2B, HORECA and Wholesale.
• Develop regional sales strategies and expand market coverage.
• Strengthen distributor and client relationships and monitor pricing/promotions.
• Oversee forecasting, pipeline development, and regional performance tracking.
• Drive revenue growth while maintaining margin discipline and target achievement.

Skills

Sales strategy

Distributor relations

Territory management

B2B/HORECA sales

Arabic language

Tools

CRM software

Microsoft Excel

Job description

Foreground is partnering with a leading consumer electronics and home appliances distribution organization in Saudi Arabia to strengthen its regional commercial operations. The company is seeking experienced Regional Sales Managers to lead territory performance, expand market coverage, and drive sustained revenue growth across key distribution channels.

The Role

The Area Sales Manager will be responsible for managing the commercial performance of an assigned territory, ensuring revenue growth across Retail, B2B, HORECA, and Wholesale channels. The role involves developing regional sales strategies, strengthening distributor and client relationships, monitoring pricing and promotional execution, and ensuring availability and visibility of products across all key outlets.

Working closely with national sales leadership, the Area Sales Manager will oversee territory forecasting, client acquisition, pipeline development, and regional performance tracking, ensuring targets are consistently achieved while maintaining margin discipline.

Candidate Profile

The ideal candidate will bring a minimum of 5 years of experience in distribution sales within Saudi Arabia, supported by a strong network across retail, wholesale, B2B, or HORECA clients. Fluency in Arabic is required, along with demonstrated ability to manage territory-level P&L, develop key customer relationships, and lead field sales execution with strong commercial accountability.