Regional Sales Leader: Retail, B2B & HORECA Growth

foregroundllc; Jeddah; On-site; SAR 120,000 - 190,000; Full time

Job summary

Foreground is partnering with a leading consumer electronics and home appliances distributor in Saudi Arabia to strengthen regional commercial operations. The Area Sales Manager will drive revenue growth across Retail, B2B, HORECA and Wholesale channels.

The role emphasizes developing regional sales strategies, distributor and client relationships, pricing execution, availability and visibility of products, and territory forecasting in partnership with national sales leadership.

Qualifications

• Minimum 5 years in distribution sales within Saudi Arabia.
• Strong network across retail, wholesale, B2B or HORECA.
• Ability to manage territory-level P&L and lead field sales execution.

Responsibilities

• Manage commercial performance of an assigned territory across Retail, B2B, HORECA and Wholesale.
• Develop regional sales strategies and strengthen distributor/client relationships.
• Monitor pricing, promotions, product availability and visibility across key outlets.
• Oversee territory forecasting, client acquisition and pipeline development.
• Achieve targets while maintaining margin discipline.

Skills

Territory management

Sales leadership

Relationship management

Arabic fluency

Job description

Foreground is partnering with a leading consumer electronics and home appliances distributor in Saudi Arabia to strengthen regional commercial operations. The Area Sales Manager will drive revenue growth across Retail, B2B, HORECA and Wholesale channels.

The role emphasizes developing regional sales strategies, distributor and client relationships, pricing execution, availability and visibility of products, and territory forecasting in partnership with national sales leadership.