Marketing Strategy Director

Gathern; Al Khobar; On-site; SAR 200,000 - 300,000; Full time

Job summary

A leading Saudi hospitality company seeking a Marketing Leader to drive effective marketing strategies that enhance customer understanding and maximize marketing investment returns. The role requires over 10 years of marketing experience with a focus on customer segmentation, campaign management, and leadership. Ideal candidates will excel in developing data-driven marketing initiatives while collaborating across functional teams. Join us in redefining travel and shaping tourism in Saudi Arabia.

Qualifications

• At least 10 years of hands-on experience in marketing, with at least 3 years in a leadership role.
• Experience in customer segmentation and persona development.
• Industry experience in tech, e-commerce, hospitality, or real estate is a plus.

Responsibilities

• Analyze the market and accurately identify target customer segments.
• Design and execute targeted marketing campaigns tailored to each segment.
• Monitor campaign performance, analyze results, and continuously optimize.

Skills

Customer Understanding & Analysis

Campaign Management

Leadership & Decision-Making

Market Knowledge

Technical & Analytical Skills

Tools

Google Ads

Meta Ads Manager

CRM platforms

Marketing automation systems

Job description

At Gathern, we’re not just a platform, we’re the homegrown Saudi success story that built and leads the alternative hospitality sector across the Kingdom. As the largest peer-to-peer vacation rental marketplace in Saudi Arabia, Gathern enables travelers to explore the country through authentic stays hosted by local residents 🏡 while directly supporting Saudi Vision 2030 by boosting tourism, empowering communities, and expanding accommodation supply.

Backed by our SAR 270 million Series B funding round 💸 led by Sanabil Investments (PIF-owned) and valuing Gathern at over SAR 1 billion! We’re entering an exciting new chapter of growth, innovation, and regional expansion as we prepare for a future Tadawul listing 📈.

With 5M+ users 👥, guests from 150+ nationalities 🌍, a network of 72,000+ hospitality units 🏘️, and more than SAR 2 billion paid to 33,000+ Saudi hosts, Gathern stands as one of the fastest-growing tech companies in the Kingdom, holding a 44% national market share and 53% in Riyadh!

This is your opportunity to join a company that’s redefining travel and shaping the future of tourism in Saudi Arabia!

Role Objective

To lead, plan, and execute effective marketing strategies based on a deep understanding of customer segments, aiming to drive growth and maximize return on marketing investment.

Key Responsibilities

• Analyze the market and accurately identify target customer segments.
• Develop detailed customer personas based on data and purchasing behavior.
• Design and execute targeted marketing campaigns tailored to each segment.
• Lead the marketing team and ensure alignment with the company’s strategic goals.
• Monitor campaign performance, analyze results, and continuously optimize.
• Collaborate with other departments (Growth, Product, Operations, Finance) to deliver a cohesive customer experience.

Requirements

Years of Experience

• At least 10 years of hands-on experience in marketing, with at least 3 years in a leadership role.

Experience in the Following Areas

• Customer segmentation and persona development
• Planning and managing multi-channel marketing campaigns (digital & offline)
• Performance marketing and ROI-focused campaign management
• Using tools such as Google Ads, Meta Ads Manager, CRM platforms, and marketing automation systems
• Industry experience (e.g., tech, e-commerce, hospitality, real estate) is a plus

Key Skills

Customer Understanding & Analysis

• Analyze demographic and behavioral customer data
• Build advanced segmentation strategies
• Design customer journey maps

Campaign Management

• Plan and execute multi-channel marketing campaigns
• Run A/B tests and optimize performance
• Proficient in marketing platforms such as Google Ads, Meta Ads, and CRM tools

Leadership & Decision-Making

• Ability to lead teams and inspire performance
• Strong decision-making based on data and insights

Market Knowledge

• Familiarity with local and global market trends
• Agile in responding to competitive and economic changes

Technical & Analytical Skills

• Strong Excel skills and ability to build basic financial models for campaigns