Assistant Marketing Manager

Americana Restaurants; Riyadh; On-site; SAR 180,000 - 320,000; Full time

Job summary

Americana Restaurants is seeking an experienced Saudi marketing professional to lead brand marketing in the Kingdom. You will develop and execute annual and seasonal marketing plans, coordinate Ramadan and national celebrations, and manage agencies to deliver on-brand campaigns.

You will oversee social and digital promotions, drive Arabic-first content, and collaborate with Operations on promotions and loyalty.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5-6 years of marketing experience in QSR, F&B, hospitality or retail in Saudi market.
• Proven track record managing campaigns end to end with agencies.
• Strong digital marketing and analytical skills.
• Fluency in Arabic and English; knowledge of Saudi advertising regulations is a plus.

Responsibilities

• Lead the development and execution of annual and seasonal marketing plans, including new product launches and local store initiatives.
• Build the campaign calendar around Ramadan, Eid, Founding Day, National Day, and entertainment seasons.
• Brief and manage creative, media, and production agencies to deliver on time and on brand.
• Oversee social media, digital advertising, and in-app and online ordering promotions.
• Drive Arabic-first content with strong cultural relevance to Saudi consumers.
• Manage promotions across delivery platforms operating in the Kingdom.
• Ensure brand consistency across menus, in-store materials, packaging, and digital touchpoints.
• Partner with Operations on sales-driving promotions, loyalty, and customer retention.
• Visit stores across the Kingdom to assess execution and brand standards.
• Own the marketing budget, track spend, and report on campaign ROI and sales impact.
• Ensure activity meets Saudi requirements for promotions, food labelling, advertising, and influencer engagement.
• Guide and support marketing associates in day-to-day execution.

Skills

Strategic thinking

Creativity

Stakeholder & agency management

Analytical thinking

Execution & results orientation

Team leadership

Arabic & English fluency

Digital marketing

Education

Bachelor's degree in Marketing/Communications/Business

Job description

At Americana Restaurants, we operate leading global brands across the Kingdom, including KFC, Hardee's, Pizza Hut, Krispy Kreme, TGI Fridays, and Peet's Coffee.

We are looking for an experienced Saudi marketing professional to help lead our brand marketing in the Kingdom.

Marketing Strategy & Campaigns

• Lead the development and execution of annual and seasonal marketing plans, including new product launches and local store initiatives.
• Build the campaign calendar around Ramadan, Eid, Founding Day, National Day, and entertainment seasons.
• Brief and manage creative, media, and production agencies to deliver on time and on brand.
• Oversee social media, digital advertising, and in-app and online ordering promotions.
• Drive Arabic-first content with strong cultural relevance to Saudi consumers.
• Manage promotions across the delivery platforms operating in the Kingdom.

Brand & Sales

• Ensure brand consistency across menus, in-store materials, packaging, and digital touchpoints.
• Partner with Operations on sales-driving promotions, loyalty, and customer retention.
• Visit stores across the Kingdom's regions to assess execution and brand standards.

Budget, Performance & Compliance

• Own the marketing budget, track spend, and report on campaign ROI and sales impact.
• Ensure activity meets Saudi requirements for promotions, food labelling, advertising, and influencer engagement.
• Guide and support marketing associates in day-to-day execution.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5-6 years of marketing experience, preferably in QSR, F&B, hospitality, or retail in the Saudi market.
• Proven track record managing campaigns end to end and working with agencies.
• Strong digital marketing and analytical skills.
• Fluency in Arabic and English.
• Knowledge of Saudi advertising and influencer regulations is a plus.

Strategic thinking Creativity Stakeholder and agency management Analytical thinking Execution and results orientation Team leadership.

This opportunity is open to Saudi nationals only, in line with our commitment to developing national talent and supporting Saudi Vision 2030.