Head of Omni-Channel Sales & Growth

First Abu Dhabi Bank (FAB); Riyadh; On-site; SAR 900,000 - 1,500,000; Full time

Job summary

First Abu Dhabi Bank (FAB) seeks a senior leader to drive Sales and Distribution across all products and customer segments in Saudi Arabia. You will define the strategy, integrate branches, direct sales, digital channels, and partnerships to optimize market reach and revenue growth.

The role requires 12–15 years in banking, with 5–7 years in senior leadership, and a proven track record in revenue growth, channel optimization, and regulatory governance.

Qualifications

• Bachelor’s degree in business administration, Finance, Economics, or a related discipline.
• Master’s degree is preferred.
• 12–15 years of progressive experience in banking, with a strong track record in Sales, Distribution, and Commercial leadership roles.
• Minimum of 5–7 years in senior leadership positions with full accountability for revenue growth, sales performance, and distribution strategy.

Responsibilities

• Own and drive end-to-end Sales and Distribution performance across all banking products, services, and customer segments, ensuring consistent delivery of growth and market share objectives.
• Lead the design and execution of an integrated omni-channel distribution model, balancing physical and digital channels to maximize reach, productivity, and customer experience.
• Spearhead the bank’s transition toward a digital-first sales model, including the expansion of digital acquisition, ecosystem partnerships, and data-driven distribution capabilities.
• Establish and scale strategic distribution partnerships and external ecosystems to accelerate customer acquisition and enhance market presence.
• Drive advanced sales analytics and performance intelligence, leveraging data to optimize channel mix, improve conversion, and enable proactive decision-making.
• Ensure full alignment with regulatory requirements, internal governance, and risk frameworks, while enabling business growth in a controlled and sustainable manner.
• Act as a key member of the leadership team in shaping the bank’s commercial strategy, go-to-market approach, and transformation agenda.

Education

Bachelor’s degree in business administration, Finance, Economics, or a related discipline.

Master’s degree (e.g., MBA or equivalent) is preferred.

Job description

First Abu Dhabi Bank (FAB) seeks a senior leader to drive Sales and Distribution across all products and customer segments in Saudi Arabia. You will define the strategy, integrate branches, direct sales, digital channels, and partnerships to optimize market reach and revenue growth.

The role requires 12–15 years in banking, with 5–7 years in senior leadership, and a proven track record in revenue growth, channel optimization, and regulatory governance.