Growth Lead – Activation

SILQFi; Riyadh; On-site; SAR 180,000 - 300,000; Full time

Job summary

SILQFi is seeking a Growth Lead – Activation in Saudi Arabia to own the onboarding and first-order journey for new customers of Fina’s financing products. You will work closely with the Growth Squad, Marketing, and Risk/KYC to reduce time-to-first-order and improve onboarding completion rates.

You will engage merchants directly through interviews and field visits to map journeys, identify friction, and design frictionless onboarding flows with automated nudges.

Qualifications

• 2 years of experience in B2B operations, merchant acquisition or customer-facing growth.
• Customer-discovery mindset with ability to map journeys and find friction.
• Professional fluency in English and Arabic (spoken and written).
• Bias for action in fast-paced, ambiguous, early-stage environment.
• Degree in Business, Marketing, Industrial Engineering or equivalent practical experience.

Responsibilities

• Own end-to-end onboarding and first-order journey, reducing time-to-first-order and increasing completion rates.
• Engage with merchants and customers via interviews, calls and field visits to map journeys and identify bottlenecks.
• Design and ship frictionless onboarding flows (Onboarding v2) and automated nudges with the Growth Squad.
• Translate qualitative insights into UX and process improvements to remove activation friction.
• Coordinate with Marketing and Risk/KYC to unblock onboarding bottlenecks and keep the funnel moving.
• Track leads, activation, and funnel metrics to inform decisions with evidence.

Skills

Customer discovery

Onboarding activation

User journey mapping

Interviews

Education

Degree in Business/Marketing/Industrial Engineering

Tools

Google Sheets

Zoho

HubSpot

Job description

About The Role

SILQFi is on a mission to solve the cash flow and trade challenges that hold back businesses across Saudi Arabia. As Growth Lead – Activation, you own the moment that matters most: turning a newly acquired customer into an active, first‑time user of Fina’s financing products.

This is a hands‑on, customer‑obsessed role. You will spend your days close to merchants and customers — understanding how they onboard, where they get stuck and what it takes to get them to their first order fast. You will translate that understanding into frictionless onboarding flows and smart nudges that compress time‑to‑first‑order, working shoulder‑to‑shoulder with the Growth Squad, Marketing, and Risk/KYC.

What You’ll Be Doing

• Own the end‑to‑end onboarding and first‑order journey, driving down time‑to‑first‑order and lifting onboarding completion rates.
• Spend real time with merchants and customers — through interviews, calls and field visits – to map their journey and pinpoint exactly where it breaks down.
• Design and ship frictionless onboarding flows (Onboarding v2) and automated nudge/reminder systems in partnership with the Growth Squad.
• Turn qualitative customer insight into concrete UX and process improvements that remove friction from activation.
• Coordinate with Marketing and Risk/KYC to unblock onboarding/activation bottlenecks and keep the funnel moving.
• Track leads, activation, and funnel metrics so decisions are grounded in evidence, not assumption.

What We’re Looking For

Up to 2 years of experience in B2B operations, field marketing, merchant acquisition or a customer‑facing growth role.

A genuine customer‑discovery mindset- you enjoy talking to users, running interviews, and mapping journeys to find friction. This curiosity is the core of the role.

Professional fluency in both English and Arabic, spoken and written.

A bias for action and comfort operating in a fast‑paced, ambiguous, early‑stage environment.

A degree in Business, Marketing, Industrial Engineering or equivalent practical experience.

Skills That Set You Apart

Hands‑on experience activating or onboarding merchants on the ground- you know how real‑world processes actually behave.

Familiarity with CRM tools (starting with Google Sheets and extending Zoho, HubSpot, etc) to track leads and journeys- or the eagerness to master them quickly.

An eye for user‑journey mapping and the ability to explain where and why physical or digital processes break down.

Why Join Us?

Solve Real, Impactful Problems:

At SILQFi, we are tackling fundamental cash flow and trade challenges that unlock growth for businesses of all sizes. You will be at the heart of a mission‑driven company that is tangibly impacting the Saudi economy and shaping the future of regional commerce.

Build the Future, Today:

This isn’t a place for cogs in a machine. We are a team of pioneers writing the playbook for modern B2B finance. You will have the autonomy to build, innovate, and see your ideas come to life in a fast‑paced environment, with a direct line of sight to the results of your work.

The Best of Both Worlds:

We combine the agility, ownership, and high‑energy culture of a startup with the powerful financial backing and ecosystem of a market leader. This unique position gives us the resources to think big and an unfair advantage in the market.

Accelerate Your Growth:

In a high‑growth company at the center of a massive market transformation, your potential for professional and financial advancement is unparalleled. You will work with a world‑class team and gain significant visibility, solving challenges at the intersection of finance, technology and trade.