Growth Lead, Activation & Onboarding

SILQFi; Riyadh; On-site; SAR 180,000 - 300,000; Full time

Job summary

SILQFi is seeking a Growth Lead – Activation in Saudi Arabia to own the onboarding and first-order journey for new customers of Fina’s financing products. You will work closely with the Growth Squad, Marketing, and Risk/KYC to reduce time-to-first-order and improve onboarding completion rates.

You will engage merchants directly through interviews and field visits to map journeys, identify friction, and design frictionless onboarding flows with automated nudges.

Qualifications

• 2 years of experience in B2B operations, merchant acquisition or customer-facing growth.
• Customer-discovery mindset with ability to map journeys and find friction.
• Professional fluency in English and Arabic (spoken and written).
• Bias for action in fast-paced, ambiguous, early-stage environment.
• Degree in Business, Marketing, Industrial Engineering or equivalent practical experience.

Responsibilities

• Own end-to-end onboarding and first-order journey, reducing time-to-first-order and increasing completion rates.
• Engage with merchants and customers via interviews, calls and field visits to map journeys and identify bottlenecks.
• Design and ship frictionless onboarding flows (Onboarding v2) and automated nudges with the Growth Squad.
• Translate qualitative insights into UX and process improvements to remove activation friction.
• Coordinate with Marketing and Risk/KYC to unblock onboarding bottlenecks and keep the funnel moving.
• Track leads, activation, and funnel metrics to inform decisions with evidence.

Skills

Customer discovery

Onboarding activation

User journey mapping

Interviews

Education

Degree in Business/Marketing/Industrial Engineering

Tools

Google Sheets

Zoho

HubSpot

Job description

SILQFi is seeking a Growth Lead – Activation in Saudi Arabia to own the onboarding and first-order journey for new customers of Fina’s financing products. You will work closely with the Growth Squad, Marketing, and Risk/KYC to reduce time-to-first-order and improve onboarding completion rates.

You will engage merchants directly through interviews and field visits to map journeys, identify friction, and design frictionless onboarding flows with automated nudges.