Director of E-commerce & Marketing

Client of RecruitMe Plus; Riyadh; On-site; SAR 350,000 - 600,000; Full time

Job summary

RecruitMe Plus is seeking a seasoned Director of E-commerce & Marketing to lead an integrated, commercially focused function in Riyadh. You will align brand leadership with e-commerce growth, customer engagement, CRM and loyalty, partnerships, and measurable marketing impact.

You will build scalable acquisition and retention programs, optimize the customer journey from discovery to post-purchase, and drive demonstrable linkages between marketing investment and commercial outcomes across regional

Qualifications

• 10-15 years of marketing, e-commerce and digital experience across consumer-facing businesses.

Responsibilities

• Own and execute the integrated E-commerce and Digital Commerce strategy for sustainable online revenue growth and customer experience.

Skills

Brand building

E-commerce

Performance marketing

CRM & loyalty

Customer analytics

Leadership

Digital transformation

Budget management

Agency management

Education

Bachelor's degree in Marketing, Business, Digital Commerce or related field

Job description

Function Commercial Marketing Scope E-commerce Brand Digital Performance Marketing CRM Loyalty Content PR amp Influencer Marketing Location Riyadh Saudi Arabia

Role Overview

We re on the lookout for an experienced Director of E-commerce amp Marketing to lead the development of an integrated commercially focused marketing and digital commerce function for a consumer goods business The role will combine brand leadership with direct accountability for e-commerce growth digital performance customer engagement CRM and loyalty content partnerships and measurable marketing effectiveness The successful candidate will be expected to strengthen the organization s digital and e-commerce capabilities elevate brand positioning build scalable customer acquisition and retention programs and create a clear link between marketing investment and commercial outcomes

Key Responsibilities

E-commerce amp Digital Commerce

• Own the overall e-commerce strategy and roadmap with responsibility for sustainable online revenue growth and customer experience
• Develop the capabilities required to support regional and international e-commerce including localization payments pricing fulfilment returns SEO and market-specific requirements
• Lead website trading online merchandising product launches promotional calendars and product availability
• Own key commercial metrics including conversion average order value units per transaction revenue contribution and cart abandonment
• Assess relevant marketplace opportunities based on brand fit economics acquisition potential and strategic value
• Continuously improve the end-to-end online customer journey from discovery through checkout fulfilment and post-purchase engagement

Brand amp 360 Marketing

• Define and strengthen brand positioning purpose personality tone of voice visual direction and overall brand narrative
• Lead integrated brand campaigns product launches creative direction partnerships collaborations and retail marketing initiatives
• Ensure brand activity is supported by clear objectives disciplined planning and measurable commercial outcomes
• Build a cohesive marketing calendar that connects brand retail digital e-commerce and customer priorities

Digital amp Performance Marketing

• Lead paid social paid search SEO SEM retargeting affiliate and other performance channels
• Own customer acquisition efficiency and performance measurement including CAC ROAS traffic quality and conversion optimization
• Use data and experimentation to improve media effectiveness digital conversion and marketing ROI

Social Media Content PR amp Influencer Marketing

• Lead the social media and content strategy across priority digital channels
• Build a structured content engine covering campaign content product storytelling education community user-generated content and retail activation
• Develop a more structured influencer and KOL model spanning high-reach awareness regional credibility engagement and conversion objectives
• Lead PR partnerships and relevant external brand-building initiatives supported by clear performance measurement

CRM Loyalty amp Customer Retention

• Own the customer database segmentation CRM automation lifecycle marketing personalization and customer analytics
• Develop and scale a customer loyalty proposition appropriate to the brand and target customer segments
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• Build automated customer journeys across acquisition post-purchase replenishment cross-sell win-back and retention
• Increase repeat purchase customer lifetime value retention and contribution from CRM and loyalty initiatives

Leadership amp Capability Building

• Build lead and develop a high-performing team across e-commerce brand performance marketing content social media CRM loyalty and customer analytics
• Define clear ways of working priorities ownership and performance standards across the function Manage agencies and external partners effectively ensuring strong commercial discipline and delivery quality
• Partner closely with commercial retail operations technology and other internal stakeholders to deliver shared growth objectives

Key Performance Indicators

• E-commerce revenue and revenue growth
• E-commerce contribution to total business
• Conversion rate and average order value
• Customer acquisition cost and ROAS
• Marketing ROI and revenue attribution
• Brand awareness reach and engagement
• Repeat purchase retention and customer lifetime value
• CRM penetration and loyalty contribution
• Website availability fulfilment performance and return rate
• International regional e-commerce growth where applicable

Key Competencies

• Brand building E-commerce Performance marketing CRM amp loyalty Customer analytics Commercial acumen Digital transformation Leadership Creative judgment Data-driven decision making Budget management Agency management Knowledge amp Experience

Knowledge amp Experience 10-15 years of experience across marketing e-commerce and digital with broad exposure to commercially driven consumer-facing businesses

Minimum 5 years in a senior leadership role with responsibility for teams budgets and cross-functional execution

Strong preference for candidates from consumer goods or adjacent premium consumer-facing categories

Proven experience building or scaling integrated 360 marketing capabilities

Strong e-commerce digital and performance marketing experience with clear commercial accountability

Hands-on experience with CRM customer lifecycle management and loyalty is strongly preferred

GCC market experience is required

International brand or multi-market experience is highly desirable

Bachelor's degree in Marketing, Business, Digital Commerce or a related field.