Marketing Manager

Informa Group Plc.; Riyadh; On-site; SAR 180,000 - 260,000; Full time

Job summary

Informa Group Plc. is seeking an experienced Marketing Manager to own the strategy and execution of digital campaigns in diverse markets. The role focuses on driving online traffic, leads and conversions, with regular KPI-driven reporting and optimisation across paid and organic channels.

You will collaborate with agencies and internal teams to accelerate growth, develop SEO and content strategies, and manage testing initiatives across multiple markets, including APAC.

Qualifications

• Proven experience as Marketing Manager, in events, advertising or agencies.
• Experience working on APAC market campaigns.
• Bachelor’s Degree or equivalent experience.

Responsibilities

• Ownership of marketing strategy including planning, implementation, and optimisation for inbound and outbound campaigns.
• Drive online traffic, leads and conversions with KPI updates and regular results reporting.
• Benchmark and set KPI targets to elevate performance; report findings to stakeholders.
• Collaborate with agencies to develop paid campaigns and set up campaigns.
• Develop organic search growth strategies for international markets and lifecycle stages.
• Coordinate with content marketing to produce high‑quality content around relevant terms.
• Manage and improve SEO performance based on CTR, traffic and conversions.
• Design testing and optimisation strategies, including AB testing and landing page optimisations.

Skills

Digital marketing

PPC

SEO

Analytics

A/B testing

Email marketing

Copywriting

Stakeholder mgmt

Education

Bachelor's degree or equivalent

Tools

Eloqua

Adobe Analytics

Adobe Target

Sprout Social

Hootsuite

Google Analytics

CMS platforms

Job description

KEY RESPONSIBILITIES

Ownership and accountability for marketing strategy including planning implementation management and optimisation for both inbound and outbound marketing campaigns Delivers on strategic KPIs by driving online traffic leads and conversions with the ability to present these ongoing results in regular updates Understands our visitor and exhibitors digital behaviour through continual testing and reporting on channel and campaign performance in order to optimise plans This will include using Adobe Analytics Google Analytics and other third-party platforms to spot issues and opportunities Benchmarks and sets new KPI targets to measure and elevate the performance of your digital marketing campaigns Work with our supporting agencies to develop the strategy and setup of all paid campaigns Measure and optimize our paid marketing using vendor-specific dashboards Google Analytics and marketing analytics reports Identifies evolving SEO practices and collaborates with internal stakeholders and external agencies to develop new cutting-edge digital campaigns Develops new and creative organic search growth strategies for each stage of a customer lifecycle in accordance to the unique digital trends and platforms of various international markets Collaborate with content marketing and blog contributors to create high-quality content around important relevant terms Manage and improve organic search engine performance and goal-setting based on clickthrough rates traffic and conversions Design and implementation of testing and optimisation strategies including A B testing landing pages and CTA s

LEADERSHIP

Work with line reports amp marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI s event and divisional strategy Line manages digital marketer s in order to successfully implement campaign strategies Provide guidance feedback and inspiration to line reports

ANALYSIS amp INSIGHT

Monitor campaign performances by producing relevant and timely reports Recommend changes to campaign execution based on data insights Identify trends and insights and optimize spend and performance based on the insights Share relevant insights with wider marketing team and senior management to drive revenues or pursue new opportunities

PLANNING amp CAMPAIGN MANAGEMENT

Work with the marketing team to plan marketing campaigns to meet strategic objectives visitor attendance exhibitor acquisition Monitor operational implementation plans and ensure adherence to deadlines including Drop Schedules Gantt charts Time amp Action Plans Content Calendars Budget Trackers Assist marketing managers with the development of marketing budgets in line with plans and ensure digital elements of budget trackers are up to date

MARKETING EXECUTION

Work with marketers to identify the target universe and key segments within the target universeAssist with the development of personas value propositions and messaging for each of the key segments for each productEnsure that timely relevant communications are sent through a full mix of digital channels and are optimised for each channelSignificant experience in a digital marketing role to manager levelExperience in using Eloqua Adobe Analytics and Adobe TargetAnalytical and questioning mindsetSolid experience of A B web and email testingPPC and SEO experienceExcellent time keeper with ability to juggle multiple projectsSelf-motivating with strong ability to work both on independent projects and projects involving many stakeholdersProven experience of hitting digital channel KPIsPassion for digital marketingAbility to communicate ideas clearly effectively and persuasivelyDatabase development and growth including segmentation and personalisationDeadline and target drivenExcellent verbal and written communication skills

Qualifications

Proven experience as Marketing Manager, in events, advertising or agenciesExperience working on APAC market campaignsBachelor s Degree or equivalent experience

Background Knowledge, Skills & Experience:Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing.Database development and growth including segmentation / advanced targeting.Building relationships with partners and stakeholders.Analytical and questioning mindset.Significant exposure to design and print suppliers / agencies.Strong copywriting skills.Deadline and target driven.Experience of working in a pressurised environment.Excellent verbal and written communication skills. In Both English & ArabicProficient in the use of MS Office including intermediate/advanced PowerPoint, Word and Excel.Technology savvy. Able to quickly adopt and work with new technology solutions.Desirable:Experience of using marketing automation technology (preferably Eloqua).Experience of working with CMS platforms (but coding knowledge not required).Experience of managing social media through scheduling platforms such as Sprout Social or Hootesuite etc. And experience of social media listening and sentiment analysis.Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others).Formal business/marketing higher education qualification.Experience using Eloqua and/or Adobe Experience Manager.