AI-Driven B2B Digital Marketing Specialist

proven-sa; Riyadh; On-site; SAR 150,000 - 190,000; Full time

Job summary

proven-sa in Riyadh, Saudi Arabia, is looking for a Digital Marketing Specialist to plan, execute, and optimize digital marketing initiatives that build brand awareness and drive lead generation for software solutions. You will collaborate with sales, product, and technical teams to maximize campaign performance.

The ideal candidate has 5+ years in digital marketing, experience with marketing automation, CRM, and analytics (HubSpot, Google Analytics), and hands-on knowledge of SEO, SEM, content

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Minimum 5 years of digital marketing experience.
• Experience in IT/technology/AI industries preferred.
• Experience with marketing automation, CRM, and analytics platforms such as HubSpot and GA.
• Experience with B2B and B2C marketing strategies for tech products.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across multiple digital channels.
• Drive qualified lead generation through AI-powered tools, SEO, SEM, social media, email marketing, content marketing, and paid advertising.
• Develop engaging marketing content and campaign assets in collaboration with product, sales, and technical teams.
• Monitor campaign performance, analyze KPIs, and implement data-driven improvements to maximize ROI.
• Manage and enhance the company's digital presence, ensuring consistent branding across all online platforms.
• Execute demand generation and lead nurturing campaigns to support business growth.
• Collaborate with cross-functional teams to align marketing initiatives with business objectives and product launches.
• Stay up to date with digital marketing trends, emerging technologies, and industry best practices.

Skills

Digital marketing

Content creation

SEO

SEM

Paid advertising

Analytics

Bilingual (Arabic & English)

Education

Bachelor's degree in Marketing

Tools

HubSpot

Google Analytics

Job description

proven-sa in Riyadh, Saudi Arabia, is looking for a Digital Marketing Specialist to plan, execute, and optimize digital marketing initiatives that build brand awareness and drive lead generation for software solutions. You will collaborate with sales, product, and technical teams to maximize campaign performance.

The ideal candidate has 5+ years in digital marketing, experience with marketing automation, CRM, and analytics (HubSpot, Google Analytics), and hands-on knowledge of SEO, SEM, content