Destination Marketing Lead - Real Estate Developments

SThree; Riyadh; On-site; SAR 350,000 - 650,000; Full time

Job summary

SThree is seeking an experienced Destination Marketing lead to shape the marketing strategy for a large-scale destination in Saudi Arabia. You will drive awareness, engagement and commercial success across target audiences, coordinating across digital, PR, content, events and partnerships.

You will leverage market insights and performance data to optimize campaigns, support launches and activations, and strengthen the destination's market presence and value proposition.

Qualifications

• This role requires proven experience in destination marketing and integrated campaigns.
• Strong brand development and customer/visitor engagement understanding.
• Experience coordinating with agencies and external partners.
• Excellent communication and stakeholder management skills.

Responsibilities

• Develop and execute comprehensive destination marketing strategies aligned with commercial objectives.
• Define and strengthen the destination’s positioning and market presence.
• Create integrated campaigns across digital, PR, content, events and partnerships.
• Identify priority customer/visitor segments and craft targeted strategies.
• Manage destination campaigns from strategy to performance measurement.
• Collaborate with internal teams to reflect the overall destination strategy.
• Work with external agencies and partners to extend reach and visibility.
• Use market insights and competitive analysis to inform strategy.
• Monitor KPIs and optimize activity based on performance insights.
• Support launches, activations and major commercial initiatives.

Skills

Destination marketing

Campaign management

Brand development

Stakeholder management

Job description

SThree is seeking an experienced Destination Marketing lead to shape the marketing strategy for a large-scale destination in Saudi Arabia. You will drive awareness, engagement and commercial success across target audiences, coordinating across digital, PR, content, events and partnerships.

You will leverage market insights and performance data to optimize campaigns, support launches and activations, and strengthen the destination's market presence and value proposition.