Luxury Digital Marketing Lead — Pre-Opening

Boutique Group; Riyadh; On-site; SAR 420,000 - 600,000; Full time

Job summary

The Red Palace in Riyadh is seeking a Digital Marketing Manager to shape and own the brand's digital voice across social platforms, translating heritage into compelling content. You will drive strategy, create high-quality visuals, and lead influencer collaborations in a pre-opening phase to position the property for launch ahead of 2026.

Balance strategic thinking with creative leadership and cultural awareness to deliver a globally resonant digital presence reflecting Saudi luxury.

Qualifications

• Bachelor's degree in Marketing, Communications, Media, or related field.
• Minimum 5-7 years of Digital Marketing management experience in luxury, hospitality, or cultural brands.
• Proven experience in content strategy, storytelling, and influencer management.
• English fluency; Arabic is a strong advantage.

Responsibilities

• Develop and execute a comprehensive Digital Marketing strategy aligned with brand narrative and objectives.
• Define content pillars, visual identity, and tone reflecting Saudi heritage and modern luxury.
• Plan content calendars for Instagram, LinkedIn, YouTube, and X.
• Oversee content quality, storytelling, and collaborations with agencies and partners.
• Lead influencer visits and activations, ensuring cultural sensitivity and brand consistency.
• Collaborate with cross-functional teams to amplify campaigns and pre-opening initiatives.

Skills

Strategic Thinking

Brand Alignment

Storytelling

Cultural Awareness

Digital Platform Expertise

Stakeholder Collaboration

Community Management

Analytical Mindset

Ownership

Education

Bachelor's degree in Marketing, Communications, Media, or related field

Job description

The Red Palace in Riyadh is seeking a Digital Marketing Manager to shape and own the brand's digital voice across social platforms, translating heritage into compelling content. You will drive strategy, create high-quality visuals, and lead influencer collaborations in a pre-opening phase to position the property for launch ahead of 2026.

Balance strategic thinking with creative leadership and cultural awareness to deliver a globally resonant digital presence reflecting Saudi luxury.