Senior Marketing Manager – Destination Marketing

SThree; Riyadh; On-site; SAR 350,000 - 650,000; Full time

Job summary

SThree is seeking an experienced Destination Marketing lead to shape the marketing strategy for a large-scale destination in Saudi Arabia. You will drive awareness, engagement and commercial success across target audiences, coordinating across digital, PR, content, events and partnerships.

You will leverage market insights and performance data to optimize campaigns, support launches and activations, and strengthen the destination's market presence and value proposition.

Qualifications

• This role requires proven experience in destination marketing and integrated campaigns.
• Strong brand development and customer/visitor engagement understanding.
• Experience coordinating with agencies and external partners.
• Excellent communication and stakeholder management skills.

Responsibilities

• Develop and execute comprehensive destination marketing strategies aligned with commercial objectives.
• Define and strengthen the destination’s positioning and market presence.
• Create integrated campaigns across digital, PR, content, events and partnerships.
• Identify priority customer/visitor segments and craft targeted strategies.
• Manage destination campaigns from strategy to performance measurement.
• Collaborate with internal teams to reflect the overall destination strategy.
• Work with external agencies and partners to extend reach and visibility.
• Use market insights and competitive analysis to inform strategy.
• Monitor KPIs and optimize activity based on performance insights.
• Support launches, activations and major commercial initiatives.

Skills

Destination marketing

Campaign management

Brand development

Stakeholder management

Job description

A leading real estate development company in Saudi Arabia specializes in the development, management, and operation of residential, commercial, mixed-use, and large-scale destination projects. The organization plays a key role in shaping integrated communities and urban developments, delivering high-quality real estate assets that support economic growth and enhance customer and visitor experiences. With a diverse portfolio of strategic projects, the company is focused on creating sustainable, innovative destinations aligned with the Kingdom's long-term development and Vision 2030 objectives.

Role Overview

This role will lead the marketing strategy and brand positioning of a large-scale destination or real estate development, driving awareness, engagement, and commercial success across target audiences. The individual will develop and execute integrated campaigns across digital, PR, content, events, and partnerships, while working closely with commercial, development, and operational teams. They will also use market insights and performance data to optimize campaigns, support key launches and activations, and strengthen the destination's market presence and value proposition.

Key Responsibilities

• Develop and execute comprehensive destination marketing strategies aligned with the organisation’s commercial objectives.
• Define and strengthen the destination’s positioning, brand proposition and market presence.
• Develop integrated marketing campaigns across digital, social, content, PR, events and other relevant channels.
• Create compelling campaigns and narratives that communicate the destination’s identity, experiences and value proposition to target audiences.
• Identify priority customer and visitor segments and develop targeted strategies to reach and engage them.
• Manage destination campaigns from strategy and planning through execution and performance measurement.
• Work closely with internal commercial, development and operational teams to ensure marketing activity reflects the overall destination strategy.
• Collaborate with external agencies, strategic partners and relevant stakeholders to extend destination reach and visibility.
• Use market research, customer insights and competitive analysis to inform marketing strategy and campaign development.
• Monitor campaign effectiveness and marketing KPIs, using performance insights to continuously optimise activity.
• Support destination launches, activations, events and major commercial initiatives.
• Manage relevant marketing budgets and ensure effective allocation of resources across campaigns and channels.

Candidate Profile

• Strong experience in destination marketing or a closely related environment.
• Demonstrable experience developing and executing integrated marketing strategies and campaigns.
• Strong understanding of destination positioning, brand development and customer/visitor engagement.
• Experience managing multiple marketing channels, agencies and external partners.
• Strong commercial awareness with the ability to connect marketing strategy to wider business objectives.
• Excellent stakeholder management and communication skills.
• Comfortable operating in a complex environment involving multiple internal and external stakeholders.

Reporting Line

• Reports to the Marketing Director within the Commercial Division.