CRM & Loyalty Marketing Specialist

REEF GROUP | مجموعة ريف; Riyadh; Sur place; SAR 110 000 - 170 000; Plein temps

Résumé du poste

Reef Group is seeking a data-driven CRM Specialist to join the Marketing Department and lead the development and execution of CRM initiatives across the Group’s brands and channels.

The role focuses on managing customer data, segmentation, targeted communications, loyalty and retention, and customer journey activities to boost engagement, repeat purchases, and long-term value. Strong experience with CRM platforms and analytics is essential.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Data Analytics, Information Systems, or a related field.
• 2–4 years of CRM, Lifecycle Marketing, Loyalty, Retention, or related experience.
• Hands-on experience with CRM or marketing automation platforms.
• Strong understanding of customer segmentation, lifecycle marketing, retention, and loyalty concepts.
• Experience executing targeted campaigns across multiple channels.
• Good understanding of customer data, purchasing behavior, and campaign analytics.
• Experience in retail, beauty, fragrance, fashion, FMCG, e-commerce, or consumer goods preferred.
• Strong analytical skills and proficiency in Excel.
• Experience with dashboards, reporting, or data visualization tools is an advantage.
• Familiarity with CRM platforms such as Salesforce, Microsoft Dynamics 365, HubSpot, Oracle, SAP, or similar systems is preferred.
• Strong attention to detail with large customer databases.
• Strong Arabic and English communication skills.

Responsabilités

• Plan and execute CRM campaigns across customer communication channels.
• Segment customers based on behavior, purchase history, preferences, demographics, and engagement.
• Develop targeted communications for different segments and lifecycle stages.
• Support loyalty, retention, reactivation, and repeat-purchase initiatives.
• Maintain accurate customer databases and ensure data quality.
• Monitor customer journeys to improve engagement and conversion.
• Coordinate campaigns through SMS, email, push, WhatsApp, and other channels.
• Track campaign performance and customer responses.
• Analyze customer behavior to generate actionable insights.
• Support loyalty program activities and member engagement.
• Segment audiences for marketing campaigns and product launches.
• Collaborate with Marketing, E-commerce, Digital, Retail Ops, Customer Experience, and Data teams.
• Assist with test campaigns and optimization.
• Prepare CRM performance reports, dashboards, and recommendations.
• Monitor inactive customers and develop reactivation campaigns.
• Ensure communications align with brand tone and preferences.
• Support continuous improvement of CRM processes and automation.

Connaissances

CRM platforms

Customer segmentation

Lifecycle marketing

Customer analytics

Data visualization

Campaign execution

Excel proficiency

Arabic & English

Formation

Bachelor’s degree in Marketing / Business / Data Analytics

Outils

Salesforce

Microsoft Dynamics 365

HubSpot

Oracle

SAP

Description du poste

Reef Group is seeking a data-driven CRM Specialist to join the Marketing Department and lead the development and execution of CRM initiatives across the Group’s brands and channels.

The role focuses on managing customer data, segmentation, targeted communications, loyalty and retention, and customer journey activities to boost engagement, repeat purchases, and long-term value. Strong experience with CRM platforms and analytics is essential.