Content Lead

theARLab; Riyadh; On-site; SAR 150,000 - 230,000; Full time

Job summary

theARLab in Riyadh seeks a Senior Content Strategist to own the content function for Saudi client accounts and internal brands. You will develop strategies, hooks, and storytelling territories tailored to local audiences, while setting the narrative direction for campaigns before launch.

Translate briefs into clear roadmaps, review content for quality and cultural relevance, and mentor creators on tone and storytelling.

Qualifications

• 5+ years in content strategy, editorial, or copywriting, preferably in a creative agency.
• Proven Saudi market experience leading content across multiple brands and accounts.
• Ability to translate brand briefs into clear content directions.
• Strong understanding of Saudi digital culture and platform trends.
• Experience mentoring creative teams and delivering client-ready content.
• Excellent written and spoken Arabic (including Saudi dialect) and English.

Responsibilities

• Lead and own the content function across Riyadh-based client accounts and internal brands.
• Develop content strategies, hooks, and storytelling territories for Saudi audiences.
• Set content direction and messaging for campaigns before launch.
• Translate briefs into clear roadmaps and creative approaches.
• Review all content for quality, cultural relevance, and consistency.
• Mentor content creators on tone, structure, and storytelling.
• Contribute to pitches and client presentations for KSA clients.

Skills

Content strategy

Editorial

Copywriting

Brand analysis

Team leadership

Bilingual Arabic/English

Project management

Saudi market experience

Job description

• Lead and own the content function across Riyadh-based client accounts and related internal brand initiatives.
• Conduct brand studies and audits to understand each client’s positioning, audience, tone, and competitive landscape within the Saudi market.
• Develop content strategies, concepts, hooks, and storytelling territories that differentiate each brand and resonate with Saudi audiences.
• Set the content direction, messaging frameworks, and narrative angles for campaigns before launch.
• Translate client briefs into clear content roadmaps and creative approaches.
• Generate big ideas, campaign themes, and communication concepts aligned with client business objectives and the local cultural context.
• Review all content deliverables for quality, clarity, cultural relevance, and consistency before publication.
• Guide and mentor content creators through ideation, structure, tone, and storytelling.
• Raise the creative and strategic standard of the agency’s content output in KSA.
• Contribute to pitches, proposals, and presentations for KSA clients, including attending client meetings in person.
• Keep brand voice consistent across platforms, in both Arabic and English.
• Balance creative quality with client objectives, timelines, and performance KPIs.
• Monitor content performance, draw insights, and refine strategies based on results.

Requirements

• 5+ years of experience in content strategy, editorial, or copywriting, preferably within a creative agency.
• Proven experience in the Saudi market, leading content across multiple brands and accounts.
• Ability to conduct brand analysis and turn insights into clear content directions.
• Demonstrated experience developing campaign concepts, hooks, and storytelling frameworks.
• Strong understanding of Saudi digital culture, platform trends (TikTok, Snapchat, Instagram, X), and performance metrics.
• Experience managing and mentoring creative teams.
• Strong organizational skills and the ability to manage multiple projects in a fast-paced environment.
• Experience contributing to pitches, proposals, and client presentations.
• Excellent written and spoken Arabic (including Saudi dialect) and English.
• Based in Riyadh, or willing to relocate.
• A portfolio of campaign work, brand messaging, and multi-platform content is required, with Saudi market work preferred.