Creative Content Lead

Ethos Interactive; Saudi Arabia; On-site; SAR 180,000 - 300,000; Full time

Job summary

Ethos Interactive is seeking a Creative Content Lead in Saudi Arabia to shape ideas, direct how they come to life, and present them to clients as the creative engine across a portfolio. You will drive content programs, hero campaigns, and platform-native formats with deep cultural fluency and strong writing in Arabic and English.

You’ll lead a small team, set content calendars, and present to senior stakeholders, including C-level audiences.

Qualifications

• 5–8 years in content, social, or creative agency or in-house brand experience.
• Fluent in Arabic and English with strong writing in both.
• Portfolio showing original creative content programs, not just executed briefs.

Responsibilities

• Be the creative force: come up with original content ideas, not just execute briefs.
• Develop content series, hero campaigns, and platform-native programs that brands and audiences engage with.
• Bring fresh thinking every week.
• Direct how content comes to life: shape video content from concept through to screen.
• Write treatments, guide directors and editors, and review cuts with a critical eye.
• You don’t need to operate the camera; you need to know what good looks like and how to get there.
• Be native to social platforms: TikTok, Instagram, Snapchat, YouTube; know trends by instinct.
• Translate local culture, dialects, humor, and trends into native-feeling content.
• Build and present work: craft presentations that sell ideas; defend creative thinking with clarity.
• Own day-to-day: run content calendars across multiple clients; ensure on-brand, on-time posts.
• Lead a small team: manage content executives and associates; provide direction.
• Sharpen work with insights: use social listening tools and analytics to inform decisions; show impact.

Skills

Creative leadership

Cultural fluency

Arabic & English writing

Presentation skills

Team management

Content strategy

Platform-native content

Tools

Brandwatch

Sprinklr

Talkwalker

Job description

Job Description

We re looking for a Creative Content Lead someone who can shape ideas direct how they come to life and stand in front of clients to sell the work You ll be the creative engine across a portfolio of clients You ll come up with content programs shape how they look and sound on screen present them in the room and own the relationships that turn briefs into bigger conversations What stays non-negotiable deep cultural fluency in this market instinct for what works on the platforms people actually use here and strong writing in both Arabic and English

What You'll Do

• Be the creative force Come up with original content ideas not just execute briefs
• Develop content series hero campaigns and platform-native programs that brands and audiences actually want to engage with
• Bring fresh thinking every week
• Direct how content comes to life Shape video content from concept through to screen
• Write treatments guide directors and editors give clear creative direction on shoots and review cuts with a critical eye
• You don t need to operate the camera you need to know what good looks like and how to get there
• Live on the platforms Be genuinely native to social TikTok Instagram Snap X YouTube Know the trends formats sounds and creators by instinct not research
• What you build should feel made for the platform not adapted to it
• Read the room Stay close to local culture in real time trends dialect humour what s moving in feeds and conversations Translate that into content that feels native not translated
• Build and present the work Craft presentations that sell ideas clean sharp visually strong and built to convince Present confidently to senior client stakeholders including C-level audiences Defend creative thinking with clarity and adjust on the fly when the room pushes back
• Own the day-to-day Run content calendars across multiple clients Make sure every post script and caption is on-brand on-time and on-platform Write and edit copy yourself when it matters
• Lead a small team Manage content executives and associates Review their work develop their skills and give them clear direction
• Sharpen the work with insight Use social listening tools and platform analytics to inform content decisions Build simple monthly performance frameworks Show clients why the work is working

Qualifications

• 5 8 years in content, social, or creative agency or in-house brand experience
• Strong cultural fluency in this market you understand audiences, dialects, humour, and platforms from lived experience
• Fluent in Arabic and English with strong writing in both
• A portfolio that shows original creative content programs, not just executed briefs
• Strong video direction instinct treatments, shoot direction, edit feedback
• Genuinely native to social platforms your personal feed proves it
• Confident presenter, with experience building decks that sell ideas and presenting to senior clients (C-level a plus)
• Comfortable being a primary client-facing day-to-day contact
• Experience managing at least 2 3 people, with appetite to lead more
• Comfort with social listening tools (Brandwatch, Sprinklr, Talkwalker) and platform analytics