Business Development Director

Extendad; Riyadh; On-site; SAR 300,000 - 540,000; Full time

Job summary

Extend is seeking the founding sales seat for Extend CIP in Riyadh to acquire net-new clients and own the full sales cycle from first outreach to funded deposit and first live campaign.

You will build the playbook for sellers, lead conversations with C-level stakeholders, present the platform live, and drive pipeline through targeted outreach and strategic account planning in the Saudi market.

Qualifications

• 6+ years in digital media or ad tech sales in Saudi Arabia or GCC.
• Experience with net-new business development and quota-carrying roles.
• Executive presence with ability to influence C-level stakeholders.
• Strong strategic, analytical, and negotiation skills.
• Fluency in Arabic and English.

Responsibilities

• Drive net-new platform adoption among Saudi brands and agencies.
• Own the full sales cycle from prospecting to signed agreement and funded first deposit.
• Build and manage a disciplined sales pipeline with forecasting.
• Lead high-level discovery with senior decision-makers, including C-level stakeholders.
• Present and demonstrate the platform live, articulating differentiated value.

Skills

Net-new business development

Quota carrying

C-level negotiation

Strategic thinking

Arabic-English bilingual

Job description

Riyadh, Saudi Arabia | Posted on 09/01/2026

About Extend:

Extend is a Saudi cultural intelligence and advertising company, operating since 2012, serving the Kingdom's leading brands and institutions across experiences, media, and publishing. We are building Extend CIP, the Cultural Intelligence Platform: one place to plan, manage, and measure all media activity, earned and paid, spanning media and influencer buying and a brand monitoring suite, with cultural intelligence and AI at its core.

The role:

This is the founding sales seat for Extend CIP. You will acquire net-new clients to the platform, owning the full cycle from first outreach to funded deposit and first live campaign. Success is measured in platform ad spend: deposits secured, accounts activated, spend flowing through the platform. You will build the playbook for every seller after you run.

What you'll do:

Drive net-new platform adoption: identify, engage, and close Saudi brands and agencies not yet buying through CIP

Own the full sales cycle: prospecting, discovery, pitch, commercial negotiation, signed agreement, funded first deposit

Build pipeline through targeted outreach, industry presence, and strategic account planning; maintain disciplined pipeline management and forecasting

Lead value-driven discovery with senior decision-makers, including C-level stakeholders at brands and agencies

Present and demonstrate the platform live; articulate differentiated value against point solutions, managed service, and international alternatives

Develop winning strategies for competitive opportunities, including RFP responses and new business pitches

Hand off cleanly to Account Management at activation, staying engaged through first campaigns to protect early spend

Relay market and competitive intelligence to product teams to sharpen positioning and roadmap

Evangelize self-serve, data-driven media planning, buying, and measurement in the Saudi market

What we're looking for:

6+ years in digital media or ad tech sales in Saudi Arabia or the GCC, with strong emphasis on net-new business development

Demonstrated success in a quota-carrying acquisition role, consistently exceeding new business targets

Experience selling advertising or media intelligence platforms (DSP, social ad platforms, influencer platforms, social listening and monitoring tools); platform sales strongly preferred over pure services sales

Established network among Saudi brands, agencies, and marketing and communications leadership

Executive presence; able to influence C-level decision-makers and run complex negotiation and contracting cycles

Highly strategic and analytical, with strong commercial judgment

Hunter mentality, bias toward action, energized by building from the ground up

Fluent Arabic and English

Nice to have:

experience introducing a new platform category to a market; government and semi-government client experience.