B2C Sales

Madar; Riyadh; On-site; SAR 180,000 - 240,000; Full time

Job summary

Madar is seeking an experienced B2C Sales leader to drive growth of its last-mile delivery services across Saudi Arabia. You will shape a high-velocity sales machine targeting consumer customers and key e-commerce partners.

The ideal candidate has 5–7+ years in Saudi B2C sales, a proven track record of hitting targets, and a strong network in e-commerce, retail, and delivery ecosystems. Arabic and English proficiency is essential.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.
• 5 to 7 years of sales or business development experience in Saudi Arabia’s last-mile delivery market.
• Proven track record of achieving sales targets and acquiring new customers.
• Excellent command of Arabic and English.
• Established network of potential customers is highly preferred.

Responsibilities

• Develop and execute the B2C sales strategy for Madar’s last-mile delivery services.
• Identify high-potential B2C segments and develop strategies to increase customer acquisition and revenue.
• Build relationships with e-commerce merchants, retailers, and SMEs to drive recurring volumes.
• Monitor KPIs like new customer acquisition, active customers, and revenue.
• Lead and develop the B2C sales team and set targets.

Skills

Strong communication

Negotiation

Presentation skills

CRM & sales pipeline

Arabic & English

Education

Bachelor-level degree in Business Admin/Marketing/Sales or related field

Tools

CRM software

Job description

About the Role

Madar is seeking an experienced and results-driven B2C Sales to lead the growth of Madar’s consumer-focused last-mile delivery business across Saudi Arabia. The ideal candidate will have 5–7+ years of solid B2C sales experience, preferably within last-mile delivery, courier, e-commerce, quick commerce, on-demand delivery, or technology-enabled consumer services. The candidate should have a strong understanding of the Saudi B2C market, proven experience acquiring and growing a high volume of consumer customers, an established network within relevant industries, and a strong track record in customer acquisition, demand generation, sales strategy, and revenue growth.

Key Responsibilities

B2C Sales Strategy

• Develop and execute the B2C sales strategy for Madar’s last-mile delivery services.
• Define target customer segments based on customer needs, demographics, locations, purchasing behavior, and delivery requirements.
• Identify high-potential B2C segments and develop strategies to increase customer acquisition and revenue.
• Develop and execute plans to expand Madar’s B2C customer base across key Saudi cities and markets.
• Set sales targets and develop action plans to achieve revenue and customer acquisition objectives.

Customer Acquisition

• Lead the acquisition of new B2C customers through direct sales, partnerships, referrals, digital channels, and other relevant acquisition channels.
• Build and manage a strong pipeline of prospective customers.
• Develop strategies to increase customer conversion from leads and prospects into active customers.
• Identify opportunities to increase customer frequency, retention, and lifetime value.
• Develop initiatives to reactivate inactive customers and reduce customer churn.

E-commerce & Last-Mile Business Development

• Build relationships with e-commerce merchants, online sellers, retailers, social commerce businesses, SMEs, and other businesses that require last-mile delivery solutions.
• Identify potential customer segments that generate recurring delivery demand.
• Develop partnerships and commercial opportunities that can generate consistent B2C delivery volumes.
• Understand customer delivery requirements and recommend appropriate Madar solutions.
• Monitor market trends across e-commerce and last-mile delivery to identify new business opportunities.

Demand Generation

• Develop initiatives to generate consistent delivery demand and customer volume.
• Identify new customer acquisition channels and optimize existing channels.
• Work closely with Marketing and other teams to develop campaigns and initiatives that drive customer acquisition and usage.
• Monitor acquisition performance, conversion rates, customer activity, and revenue contribution.
• Continuously test and improve customer acquisition strategies.

Client & Partner Network

• Leverage an established network within the Saudi e-commerce, retail, delivery, and last-mile ecosystem.
• Build and maintain relationships with key potential customers, merchants, retailers, and strategic partners.
• Identify high-value accounts and opportunities that can generate recurring delivery volumes.
• Lead commercial discussions, negotiations, and partnership agreements.

Market & Performance Management

• Monitor B2C market trends, competitor activities, customer behavior, and pricing.
• Track key KPIs including:
  • New Customer Acquisition
  • Active Customers
  • Customer Conversion Rate
  • Delivery Volume
  • Revenue
  • Customer Retention
  • Customer Acquisition Cost
  • Customer Lifetime Value
  • Churn Rate
• Provide regular performance reports, forecasts, and recommendations to senior management.

Team Leadership

• Lead and develop the B2C sales team.
• Set individual and team targets and monitor performance.
• Coach team members on prospecting, customer acquisition, negotiation, and closing.
• Establish a results-driven culture focused on customer growth and revenue.

• Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.
• 5 to 7years of sales or business development experience in Saudi Arabia’s last-mile delivery market.
• Proven track record of achieving sales targets and acquiring new customers.
• Strong understanding of the Saudi market and B2C customer behavior.
• Established network of potential customers is highly preferred.
• Experience in e-commerce, logistics, delivery, or technology companies is preferred.
• Strong communication, negotiation, and presentation skills.
• Strong customer relationship management skills.
• Self-motivated, results-oriented, and commercially driven.
• Good knowledge of CRM systems and sales pipeline management.
• Excellent command of Arabic and English.