B2C Sales

Madar Logistics Platform; Riyadh; On-site; SAR 300,000 - 600,000; Full time

Job summary

Madar Logistics Platform in Riyadh is seeking an experienced B2C Sales leader to drive growth of our consumer last-mile delivery services across Saudi Arabia. You will own the sales strategy, build a high-velocity pipeline, and close deals with merchants, retailers, and e-commerce partners.

Ideal candidates bring 5–7 years of B2C sales in last-mile or related fields, a proven track record of acquiring customers at scale, and strong Arabic and English communication skills.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Sales, or a related field.
• 5 to 7 years of sales or business development experience in Saudi Arabia's last-mile delivery market.
• Proven track record of achieving sales targets and acquiring new customers.
• Strong understanding of the Saudi market and B2C customer behavior.
• Experience in e-commerce, logistics, delivery, or technology companies preferred.
• Excellent communication, negotiation, and presentation skills.
• CRM and sales pipeline management proficiency.
• Fluent in Arabic and English.

Responsibilities

• Develop and execute the B2C sales strategy for Madar's last-mile delivery services.
• Define target customer segments based on customer needs, demographics, locations, purchasing behavior, and delivery requirements.
• Identify high-potential B2C segments and develop strategies to increase customer acquisition and revenue.
• Build relationships with e-commerce merchants, online sellers, retailers, social commerce businesses, SMEs, and other businesses that require last-mile delivery solutions.
• Lead the acquisition of new B2C customers through direct sales, partnerships, referrals, digital channels, and other relevant channels.
• Build and manage a strong pipeline of prospective customers.
• Develop strategies to increase customer conversion from leads to active customers.
• Identify opportunities to increase customer frequency, retention, and lifetime value and reduce churn.
• Develop initiatives to reactivate inactive customers and reduce customer churn.
• Build relationships with merchants, retailers, and strategic partners to generate recurring delivery volumes.
• Monitor market trends and track KPIs including New Customer Acquisition, Active Customers, Revenue, and Churn.
• Lead and develop the B2C sales team; set targets and coach for prospecting, negotiation, and closing.

Skills

Sales

Business Development

CRM

Negotiation

Presentation

Customer Acquisition

Education

Bachelor's degree in Business Administration, Marketing, Sales, or related field

Tools

CRM software

Job description

About The Role

Madar is seeking an experienced and results-driven B2C Sales to lead the growth of

About The Role

Madar is seeking an experienced and results-driven B2C Sales to lead the growth of

Madar's consumer-focused last-mile delivery business across Saudi Arabia.

The ideal candidate will have 5-7+ years of solid B2C sales experience, preferably within

last-mile delivery, courier, e-commerce, quick commerce, on-demand delivery, or

technology-enabled consumer services.

The candidate should have a strong understanding of the Saudi B2C market, proven

experience acquiring and growing a high volume of consumer customers, an established

network within relevant industries, and a strong track record in customer acquisition,

demand generation, sales strategy, and revenue growth.

Key Responsibilities

• Develop and execute the B2C sales strategy for Madar's last-mile delivery services

• Define target customer segments based on customer needs, demographics,

locations, purchasing behavior, and delivery requirements.

• Identify high-potential B2C segments and develop strategies to increase customer

acquisition and revenue.

• Develop and execute plans to expand Madar's B2C customer base across key Saudi

cities and markets.

• Set sales targets and develop action plans to achieve revenue and customer

acquisition objectives.

Customer Acquisition

• Lead the acquisition of new B2C customers through direct sales, partnerships,

referrals, digital channels, and other relevant acquisition channels.

• Build and manage a strong pipeline of prospective customers
• Develop strategies to increase customer conversion from leads and prospects into

active customers.

• Identify opportunities to increase customer frequency, retention, and lifetime value
• Develop initiatives to reactivate inactive customers and reduce customer churn

E-commerce & Last-Mile Business Development

• Build relationships with e-commerce merchants, online sellers, retailers, social

commerce businesses, SMEs, and other businesses that require last-mile

delivery solutions.

• Identify potential customer segments that generate recurring delivery demand
• Develop partnerships and commercial opportunities that can generate consistent

B2C delivery volumes.

• Understand customer delivery requirements and recommend appropriate Madar

solutions.

• Monitor market trends across e-commerce and last-mile delivery to identify new

business opportunities.

Demand Generation

• Develop initiatives to generate consistent delivery demand and customer

volume.

• Identify new customer acquisition channels and optimize existing channels
• Work closely with Marketing and other teams to develop campaigns and initiatives

that drive customer acquisition and usage.

• Monitor acquisition performance, conversion rates, customer activity, and revenue

contribution.

• Continuously test and improve customer acquisition strategies

Client & Partner Network

• Leverage an established network within the Saudi e-commerce, retail, delivery,

and last-mile ecosystem.

• Build and maintain relationships with key potential customers, merchants, retailers,

and strategic partners.

• Identify high-value accounts and opportunities that can generate recurring delivery

volumes.

• Lead commercial discussions, negotiations, and partnership agreements

Market & Performance Management

• Monitor B2C market trends, competitor activities, customer behavior, and pricing
• Track key KPIs including:
• New Customer Acquisition
• Active Customers
• Customer Conversion Rate
• Delivery Volume
• Revenue
• Customer Retention
• Customer Acquisition Cost
• Customer Lifetime Value
• Churn Rate
• Provide regular performance reports, forecasts, and recommendations to senior

management.

Team Leadership

• Lead and develop the B2C sales team
• Set individual and team targets and monitor performance
• Coach team members on prospecting, customer acquisition, negotiation, and

closing.

• Establish a results-driven culture focused on customer growth and revenue

Requirements

• Bachelor's degree in Business Administration, Marketing, Sales, or a related field
• *5 to 7years of sales or business development experience in Saudi Arabia's last-mile delivery

market.

• Proven track record of achieving sales targets and acquiring new customers
• Strong understanding of the Saudi market and B2C customer behavior
• Established network of potential customers is highly preferred
• Experience in *e-commerce, logistics, delivery, or technology companies* is preferred
• Strong communication, negotiation, and presentation skills
• Strong customer relationship management skills
• Self-motivated, results-oriented, and commercially driven
• Good knowledge of CRM systems and sales pipeline management
• Excellent command of Arabic and English