Area Sales Manager

FashionUnited; Riyadh; On-site; SAR 60,000 - 90,000; Full time

Job summary

FashionUnited seeks a Store Operations Leader responsible for overseeing multiple stores and driving performance. You will recruit, train and orient staff, ensure exceptional customer service, and maximize sales through effective store operations and merchandising.

The role emphasizes maintaining brand standards, implementing SOPs, and leading by example to achieve store objectives and improve profitability across locations.

Qualifications

• Oversee the activities of multiple stores to meet performance targets.
• Ensure customer service standards and staff training.
• Recruit, hire and train store teams; orient new employees.
• Implement Visual Merchandising guidelines and SOPs.

Responsibilities

• Achieve quantitative measures of performance in the following areas: units per transaction, average transaction value, sales per month, sales per square foot, sales turnover, shrinkage control, conversion rate.
• Set store sales targets to maximize sales and profitability.
• Conduct scheduled staff meetings regularly.
• Maintain and enhance customer service standards across all stores.
• Enforce company SOPs, policies, and loss prevention guidelines; ensure employee compliance.
• Oversee execution of Visual Merchandising guidelines at all stores.
• Monitor inventory movement and stock levels.
• Recruit and train staff in sales techniques, customer service, teamwork and brand etiquette.
• Evaluate employee performance annually and promote open communication through coaching.

Job description

POSITION OBJECTIVE - The position holds responsible for the activities of multiple stores, achieve quantitative measures of performance within stores

• - Oversee the recruiting, hiring and training needs of the store, and efficient decision making to enhance the overall performance of the store
• - Orient the new employees to Apparel Store Operations
• - Achieve company objectives by ensuring the highest levels of customer service are provided by retail staff and ensure they have the skills and support required for maximizing sales
• - Represent the brand by maximizing and contributing to the sales within the store through exceptional customer service and retail experience

POSITION OBJECTIVE - The position holds responsible for the activities of multiple stores, achieve quantitative measures of performance within stores

• - Oversee the recruiting, hiring and training needs of the store, and efficient decision making to enhance the overall performance of the store
• - Orient the new employees to Apparel Store Operations
• - Achieve company objectives by ensuring the highest levels of customer service are provided by retail staff and ensure they have the skills and support required for maximizing sales
• - Represent the brand by maximizing and contributing to the sales within the store through exceptional customer service and retail experience

Key Responsibilities:

• - Achieve quantitative measures of performance in the following areas: Units per transaction, Average transaction value, sales per month, sales per square feet, sales turnover, shrinkage control, increase in conversion percentage.
• - Set store sales target to maximize the sales and profitability.
• - Ensure scheduled staff meetings are conducted on a regular basis.
• - Maintain and enhance the standards of customer service at all the stores.
• - Adhere and enforce Company SOP, Policies and procedures; loss prevention audit guidelines in all the assigned stores. Also create measures to ensure compliance by all the employees.
• - Oversee the implementation and execution of the Visual Merchandising guidelines are followed at all the stores at all times.
• - Monitor the inventory movement.
• - Recruit and train the staff on sales techniques, customer service, teamwork, and other etiquettes as per the company and brand requirements.
• - Evaluate the performance of the employees annually and promote open lines of communication through coaching and motivation.
• - Interpret and make decision on operations and visual standards based on store and client’s needs.
• - Communicate business drivers, merchandise and quality issues, and other related informatio