Assistant Manager

Apparel FZCO; Riyadh; On-site; SAR 120,000 - 180,000; Full time

Job summary

Apparel FZCO is seeking a Store Manager to drive revenue growth and deliver exceptional customer service in Riyadh. You will lead store operations, oversee hiring, training, and compliance with SOPs, while maximizing brand presence and profitability.

The role requires strong leadership, strategic planning, and hands-on management of sales targets, staffing, and visual merchandising to meet store objectives.

Qualifications

• Identify store training and development needs in conjunction with Brand General Manager and training department.
• Formulate a succession plan in conjunction with the Brand General Manager.
• Set KPIs and KRAs for direct reportees and conduct performance appraisal and feedback.
• Involve in the selection and recruitment of operational staff when required.
• Ensure technical and behavioral proficiency of staff through appropriate learning and development initiatives.

Responsibilities

• Increase business revenues by growing store performance and customer satisfaction.
• Develop, implement and maintain SOPs for retail standards across stores to drive business outcomes.
• Oversee recruiting, hiring and training to enhance store performance.
• Represent the brand by maximizing sales through exceptional customer service and retail experience.
• Provide leadership and support to all employees.
• Achieve sales and profitability metrics: units per transaction, avg. tx value, sales per month/footage.
• Guide Area and Store Managers to maximize productivity with available resources.
• Control costs and drive efficiency through automation.
• Adhere to SOPs, policies, and loss prevention guidelines; ensure compliance.
• Oversee Visual Merchandising guidelines implementation in all stores.
• Recruit and train staff on sales techniques and customer service.

Job description

Position Objective

• The position is responsible for increasing business revenues.
• Develop, implement and maintain Standard Operating Procedures required as per Retail standards across stores to drive the business and gain customer satisfaction.
• Oversee the recruiting, hiring and training needs of the store and make efficient decisionmaking to enhance the overall performance of the store.
• Represent the brand by maximizing and contributing to sales within the store through exceptional customer service and retail experience.
• Provide leadership and support to all the employees.

Key Responsibility: Sales and Profitability

• Achieve quantitative measures of performance in the following areas: Units per transaction, Average transaction value, Sales per month, Sales per square feet, Sales turnover, Shrinkage control, Increase in conversion percentage.
• Set store sales target to maximize sales and profitability.
• Guide Area Managers and Store Managers to maximize productivity in stores through effective utilization of the available resources.
• Effectively manage operational costs and reduce them through automation.
• Adhere to and enforce Company SOPs, policies, procedures and loss prevention audit guidelines in all the stores; monitor compliance by all employees.
• Oversee the implementation and execution of Visual Merchandising guidelines in all the stores at all times.
• Recruit and train staff on sales techniques, customer service, teamwork and other etiquettes per company and brand requirements.
• Evaluate employee performance annually and promote open lines of communication through coaching and motivation.
• Interpret and decide on operations and visual standards based on store and client needs.

Employee Development

• Identify store training and development needs in conjunction with the Brand General Manager and training department.
• Formulate a succession plan in conjunction with the Brand General Manager.
• Set KPIs and KRAs for direct reportees and conduct performance appraisal and feedback.
• Involve in the selection and recruitment of operational staff when required.
• Ensure technical and behavioral proficiency of staff through appropriate learning and development initiatives.

Communication

• Conduct regional sales and operations meetings on a regular basis.
• Provide frequent feedback to the Area Managers and Store Managers on their performances in relation to company performance.
• Ensure brand participation in loyalty programme (Club Apparel).
• Hold weekly meetings with GM and Senior Management to discuss business plan vs achievements and improvement areas.

Stock Management

• Monitor store inventory in consultation with Brand General Manager and Brand Managers.
• Promote a proactive relationship between GM, Area Manager, Brand Manager, Store Manager and the Buyers/Planners to maximize sales.
• Monitor slow-moving and outdated stock in consultation with Brand Managers.
• Ensure stock security measures are effectively managed by Store Managers.

Store Design and Projects Management

• Involve in the design and layout process of the new store projects.
• Design a New Store Schedule prior to commencement of design process.
• Provide guidance to concept architect during the design and implementation process.
• Conduct regular project update meetings with the projects team.
• Provide guidance and support to territory during set-up and merchandising phase.

Miscellaneous

• Ensure enhanced brand visibility and provide inputs for marketing and brand awareness.
• Handle legal responsibilities related to store management and store opening planning.