Web Analytics Strategist: Turn Data into Conversions

Odixcity Consulting; Portugal; Presencial; EUR 32 000 - 48 000; Tempo integral

Resumo da oferta

Odixcity Consulting is seeking a detail-oriented Web Analytics Specialist to join our team in Portugal. You will implement tracking, analyze user behavior, and create actionable reports to optimize website performance, campaigns, and conversion rates.

The ideal candidate thrives on transforming complex data into clear insights and is highly self-motivated, with hands-on experience in GA4, GTM, and data visualization tools.

Qualificações

• 3-5 years of hands-on experience in web analytics, data analysis, or digital marketing analytics.
• Expert proficiency with GA4 and GTM; SQL or data visualization tools (Looker Studio) is a plus.
• Strong ability to interpret data, identify trends, and create data-driven narratives.
• Basic knowledge of HTML/JavaScript is highly preferred for tag implementation.
• Reliable internet connection is required with strong back-up.
• Attention to detail and ability to meet deadlines in a fast-paced environment.

Responsabilidades

• Configure and maintain analytics platforms such as GA4, Adobe Analytics and tag management systems like Google Tag Manager to ensure accurate, granular data collection.
• Analyze web traffic patterns, user behavior, and conversion funnels to identify optimization opportunities.
• Develop and manage customized dashboards and reports (Looker Studio/Data Studio, Tableau) to track KPIs for stakeholders.
• Collaborate with marketing and development teams to design and execute A/B and multivariate tests to improve user experience and increase conversion rates.
• Regularly audit tracking implementations to detect and debug data gaps or issues.
• Provide proactive, actionable recommendations based on data findings to improve digital marketing effectiveness and ROI.

Conhecimentos

GA4

GTM

SQL

Looker Studio

Tableau

Data visualization

HTML/JavaScript basics

Data analysis

Web analytics

Data storytelling

A/B testing

Ferramentas

Google Analytics 4

Google Tag Manager

Looker Studio

Tableau

Descrição da oferta de emprego

Odixcity Consulting is seeking a detail-oriented Web Analytics Specialist to join our team in Portugal. You will implement tracking, analyze user behavior, and create actionable reports to optimize website performance, campaigns, and conversion rates.

The ideal candidate thrives on transforming complex data into clear insights and is highly self-motivated, with hands-on experience in GA4, GTM, and data visualization tools.