GA4 & GTM Analytics Specialist — Data-Driven Growth

Devoteam; Viseu; On-site; EUR 40,000 - 60,000; Full time

Job summary

Devoteam Portugal seeks a GA4 & Google Tag Manager Specialist to join our digital analytics team. You will implement tagging strategies, analyze data, and collaborate with marketing and development teams to drive data-driven decisions.

With 3+ years of analytics experience, you will work across websites and apps, leverage Looker Studio, and push insights that improve campaigns, user experiences, and ROI while maintaining data quality and governance.

Qualifications

• 3+ years in digital analytics with implementation, analysis and reporting.
• Proficiency in Google Tag Manager setup and troubleshooting.
• Experience with Looker Studio or similar BI and data visualisation tools.
• Strong knowledge of digital marketing concepts (SEO, SEM, social, email).
• Excellent analytical and data-communication skills.
• Certifications in GA/Tag Manager or related platforms are a plus.
• Good level of English written and spoken.

Responsibilities

• Implement tagging strategies across websites, apps and digital platforms.
• Analyze data, generate actionable insights, and produce regular performance reports.
• Collaborate with cross-functional teams to align tracking with business goals.
• Support digital marketing campaigns with measurement and attribution modeling.

Skills

Google Tag Manager

Looker Studio

Digital analytics

Data visualization

SEO/SEM

English (written & spoken)

GA4

A/B testing

Analytics reporting

Tools

Google Tag Manager

Looker Studio

Google Analytics

Job description

Devoteam Portugal seeks a GA4 & Google Tag Manager Specialist to join our digital analytics team. You will implement tagging strategies, analyze data, and collaborate with marketing and development teams to drive data-driven decisions.

With 3+ years of analytics experience, you will work across websites and apps, leverage Looker Studio, and push insights that improve campaigns, user experiences, and ROI while maintaining data quality and governance.