Digital Marketing Analyst (French Speaker)

Hexa People; Porto; Presencial; EUR 42 000 - 64 000; Tempo integral

Resumo da oferta

Hexa People in Lisbon is seeking a Digital Analyst to transform digital behavioural data into insights that improve customer journeys, digital performance, and business decisions.

You will collaborate with marketing, product, data, and technical teams to analyze performance, ensure data confidence, build clear reports, and support users in leveraging Adobe Analytics.

Qualificações

• Fluent in French and English (C1 level or above).
• Minimum 3 years of experience in digital analytics or digital performance.
• Strong expertise in Adobe Analytics (or GA4 with transition ability).
• Ability to analyse complex data and deliver actionable insights.
• Good tracking, tagging and data quality knowledge.
• Experience with Adobe Analysis Workspace, Launch or CJA preferred.
• Experience with Monday.com, Jira or Confluence.

Responsabilidades

• Analyze web and digital-journey performance to identify trends and optimization opportunities.
• Ensure data reliability by reviewing tracking plans and measurement configurations.
• Build and deliver reports and dashboards using Adobe Analytics.
• Present insights effectively to business, digital, and technical stakeholders.
• Support and train Adobe Analytics users, promoting best practices and adoption.

Conhecimentos

French language proficiency

English language proficiency

Digital analytics

Data interpretation

Communication with stakeholders

Analytical thinking

Ferramentas

Adobe Analytics

Adobe Analysis Workspace

Adobe Launch

Adobe Customer Journey Analytics

Monday.com

Jira

Confluence

Descrição da oferta de emprego

Role Overview

We are looking for a Digital Analyst to help transform digital behavioural data into insights that improve customer journeys, digital performance, and business decision-making.

Working closely with digital, marketing, product, data, and technical teams, you will analyze the performance of our digital ecosystem, ensure confidence in analytics data, create clear and actionable reporting, and support users in getting the most from Adobe Analytics.

Responsibilities

• Analyze web and digital-journey performance to identify trends, anomalies, and optimization opportunities, and translate findings into actionable business recommendations.
• Ensure data reliability by reviewing tracking plans and measurement configurations.
• Build and deliver clear, actionable reports and dashboards using Adobe Analytics.
• Present insights effectively to business, digital, and technical stakeholders.
• Support and train Adobe Analytics users, promoting best practices and improving adoption.

Requirements

• Fluent in both French and English (C1 level or above) - Mandatory requirement.
• Must be based in Lisbon
• Minimum 3 years of experience in digital analytics, web analytics, or digital performance.
• Strong expertise in Adobe Analytics (or solid GA4 experience with ability to transition).
• Proven ability to analyse complex data and deliver actionable insights.
• Good understanding of tracking, tagging, and data quality principles.
• Experience with Adobe Analysis Workspace, Adobe Launch, or Adobe Customer Journey Analytics (preferred)
• Experience with project-management tools such as Monday.com, Jira, or Confluence.