Web Analytics & Measurement Specialist

Wise Pirates; Portugal; Hybrid; EUR 42,000 - 66,000; Full time

Job summary

Inner Data, a collaborative analytics practice, seeks a Web Analyst to optimise client websites and e-commerce solutions. We treat measurement as a discipline rather than a reporting task: you cannot improve what you cannot measure.

You will grow into the wider practice around you: GA4 tagging, server-side measurement, and incrementality testing. Solid analytics craft and curiosity are essential.

Qualifications

• 2–3 years of experience in Martech, digital or web analytics.
• Degree in Business Studies, Management, Mathematics, Statistics, Media Management or Digital Marketing.
• Proficiency in GA4 and GTM with data validation and visualization.
• Experience with Looker Studio and Power BI for dashboards.
• Understanding of funnel, conversion optimization and A/B testing.

Responsibilities

• Measurement Design: Define events, parameters and a measurement plan aligned to business questions.
• Implementation: Deploy and validate GA4 and GTM, including server-side setups.
• Data Quality & Consent: Ensure compliant data collection and documentation.
• Metric Definition: Define metrics with owners and targets.
• Conversion & Funnel Analysis: Analyze journeys and prioritise recommendations.
• Experimentation: Design and interpret A/B tests with proper statistics.
• Attribution & Triangulation: Compare sources and explain discrepancies.
• Reporting & Visualisation: Build Looker Studio/Power BI dashboards that answer questions.
• Client Consulting: Translate data into business insights for clients and teams.
• Data Accessibility: Improve transparency for rapid client adaptations.
• Team Contribution: Share methodologies to improve analytics practice.

Skills

Martech analytics

GA4/GTM

Data viz

Business translation

Education

Bachelor's degree in Marketing/Analytics

Tools

Looker Studio

Power BI

Google Tag Manager

Job description

Inner Data, a collaborative analytics practice, seeks a Web Analyst to optimise client websites and e-commerce solutions. We treat measurement as a discipline rather than a reporting task: you cannot improve what you cannot measure.

You will grow into the wider practice around you: GA4 tagging, server-side measurement, and incrementality testing. Solid analytics craft and curiosity are essential.