Web Analytics Specialist

Odixcity Consulting; Portugal; On-site; EUR 32,000 - 48,000; Full time

Job summary

Odixcity Consulting is seeking a detail-oriented Web Analytics Specialist to join our team in Portugal. You will implement tracking, analyze user behavior, and create actionable reports to optimize website performance, campaigns, and conversion rates.

The ideal candidate thrives on transforming complex data into clear insights and is highly self-motivated, with hands-on experience in GA4, GTM, and data visualization tools.

Qualifications

• 3-5 years of hands-on experience in web analytics, data analysis, or digital marketing analytics.
• Expert proficiency with GA4 and GTM; SQL or data visualization tools (Looker Studio) is a plus.
• Strong ability to interpret data, identify trends, and create data-driven narratives.
• Basic knowledge of HTML/JavaScript is highly preferred for tag implementation.
• Reliable internet connection is required with strong back-up.
• Attention to detail and ability to meet deadlines in a fast-paced environment.

Responsibilities

• Configure and maintain analytics platforms such as GA4, Adobe Analytics and tag management systems like Google Tag Manager to ensure accurate, granular data collection.
• Analyze web traffic patterns, user behavior, and conversion funnels to identify optimization opportunities.
• Develop and manage customized dashboards and reports (Looker Studio/Data Studio, Tableau) to track KPIs for stakeholders.
• Collaborate with marketing and development teams to design and execute A/B and multivariate tests to improve user experience and increase conversion rates.
• Regularly audit tracking implementations to detect and debug data gaps or issues.
• Provide proactive, actionable recommendations based on data findings to improve digital marketing effectiveness and ROI.

Skills

GA4

GTM

SQL

Looker Studio

Tableau

Data visualization

HTML/JavaScript basics

Data analysis

Web analytics

Data storytelling

A/B testing

Tools

Google Analytics 4

Google Tag Manager

Looker Studio

Tableau

Job description

Job Summary

We are seeking a detail-oriented, data-driven Web Analytics Specialist to join our team and help drive strategic decision-making through data. You will be responsible for implementing tracking, analyzing user behavior, and creating actionable reports to optimize our website performance, marketing campaigns, and conversion rates. The ideal candidate thrives on transforming complex data into clear insights and is highly self-motivated.

Job Responsibilities

• Configure and maintain analytics platforms such as Google Analytics 4, Adobe Analytics and tag management systems like Google Tag Manager to ensure accurate, granular data collection.
• Analyze web traffic patterns, user behavior, and conversion funnels to identify optimization opportunities.
• Develop and manage customized, easy-to-understand dashboards and reports (e.g., Looker Studio/Data Studio, Tableau) to track KPIs for stakeholders.
• Collaborate with marketing and development teams to design and execute A/B and multivariate tests to improve user experience and increase conversion rates.
• Regularly audit tracking implementations to detect and debug data gaps or issues.
• Provide proactive, actionable recommendations based on data findings to improve digital marketing effectiveness and ROI.

Job Requirements

• Must have 3-5 years of hands-on experience in web analytics, data analysis, or digital marketing analytics.
• Expert proficiency with Google Analytics 4 (GA4) and Google Tag Manager (GTM). Experience with SQL or data visualization tools (Looker Studio) is a plus.
• Strong ability to interpret data, identify trends, and create data-driven narratives.
• Basic knowledge of HTML/Javascript is highly preferred for tag implementation.
• A stable, high-speed, and reliable internet connection is required and strong back-up internet supply.
• Must possess exceptional attention to detail, and ability to meet deadlines in a fast-paced environment.