GA4 & GTM Analytics Specialist — Hybrid Role in Lisbon

Hexa Consulting; Lisboa; Hybrid; EUR 27,000 - 42,000; Full time

Benefits offered by this job

Hybrid work in Lisbon

Health insurance

Certification support

Mental health support

Childcare vouchers

Job summary

Hexa Consulting in Lisbon is seeking a Junior/Middle Digital Measurement and Analytics Specialist (GA4 | Google Tag Manager) to join the Client's team in a Hybrid work model. You will support digital measurement plans, configure and validate tags, and assist GA4 setup across web environments.

The role emphasizes data quality, GDPR-compliant measurement, and collaboration with marketing, business and tech teams.

Qualifications

• Experience in digital measurement, web analytics or marketing analytics.
• Hands-on GA4 experience in web environments.
• Experience with GTM for tag and event implementation.
• Understanding of events, conversions, KPIs, and user journeys.
• Knowledge of DataLayer, event tracking, pixels and tag validation.
• Basic understanding of GDPR, consent management and privacy principles.
• Familiarity with campaign tracking and UTMs.
• Strong analytical and problem-solving skills.
• Clear communication and collaboration with marketing, business and technical teams.
• Motivation to learn and develop in digital analytics.

Responsibilities

• Support the implementation and maintenance of digital measurement plans across web environments.
• Configure, test and validate tags, events, conversions and pixels using GTM.
• Support GA4 configuration and ensure relevant interactions are measured.
• Assist with DataLayer implementation and validation with development teams.
• Monitor tracking accuracy and troubleshoot data collection issues.
• Support definition and maintenance of campaign tracking conventions, including UTMs.
• Help maintain consistent tracking across digital channels.
• Support GDPR-compliant measurement practices and consent modes.
• Assist with data quality checks and tracking audits.
• Use GA4 and analytics tools to explore digital performance and user behaviour.
• Support basic SQL and BigQuery analysis when required.
• Create or support Looker Studio dashboards and prototypes.
• Collaborate with marketing, media, BI and development teams to translate needs into tracking.
• Continuously develop knowledge of digital analytics and industry best practices.

Skills

GA4

Google Tag Manager

Digital analytics

Events & conversions

KPIs & user journeys

DataLayer

GDPR basics

UTM parameters

Analytical thinking

Cross-functional comms

Willingness to learn

Tools

Looker Studio

BigQuery

SQL basics

Power BI

Job description

Hexa Consulting in Lisbon is seeking a Junior/Middle Digital Measurement and Analytics Specialist (GA4 | Google Tag Manager) to join the Client's team in a Hybrid work model. You will support digital measurement plans, configure and validate tags, and assist GA4 setup across web environments.

The role emphasizes data quality, GDPR-compliant measurement, and collaboration with marketing, business and tech teams.