Digital Measurement and Analytics Specialist (GA4 | Google Tag Manager)

Hexa Consulting; Lisboa; Hybrid; EUR 27,000 - 42,000; Full time

Benefits offered by this job

Hybrid work in Lisbon

Health insurance

Certification support

Mental health support

Childcare vouchers

Job summary

Hexa Consulting in Lisbon is seeking a Junior/Middle Digital Measurement and Analytics Specialist (GA4 | Google Tag Manager) to join the Client's team in a Hybrid work model. You will support digital measurement plans, configure and validate tags, and assist GA4 setup across web environments.

The role emphasizes data quality, GDPR-compliant measurement, and collaboration with marketing, business and tech teams.

Qualifications

• Experience in digital measurement, web analytics or marketing analytics.
• Hands-on GA4 experience in web environments.
• Experience with GTM for tag and event implementation.
• Understanding of events, conversions, KPIs, and user journeys.
• Knowledge of DataLayer, event tracking, pixels and tag validation.
• Basic understanding of GDPR, consent management and privacy principles.
• Familiarity with campaign tracking and UTMs.
• Strong analytical and problem-solving skills.
• Clear communication and collaboration with marketing, business and technical teams.
• Motivation to learn and develop in digital analytics.

Responsibilities

• Support the implementation and maintenance of digital measurement plans across web environments.
• Configure, test and validate tags, events, conversions and pixels using GTM.
• Support GA4 configuration and ensure relevant interactions are measured.
• Assist with DataLayer implementation and validation with development teams.
• Monitor tracking accuracy and troubleshoot data collection issues.
• Support definition and maintenance of campaign tracking conventions, including UTMs.
• Help maintain consistent tracking across digital channels.
• Support GDPR-compliant measurement practices and consent modes.
• Assist with data quality checks and tracking audits.
• Use GA4 and analytics tools to explore digital performance and user behaviour.
• Support basic SQL and BigQuery analysis when required.
• Create or support Looker Studio dashboards and prototypes.
• Collaborate with marketing, media, BI and development teams to translate needs into tracking.
• Continuously develop knowledge of digital analytics and industry best practices.

Skills

GA4

Google Tag Manager

Digital analytics

Events & conversions

KPIs & user journeys

DataLayer

GDPR basics

UTM parameters

Analytical thinking

Cross-functional comms

Willingness to learn

Tools

Looker Studio

BigQuery

SQL basics

Power BI

Job description

Hexa Consulting is looking for a Junior / Middle Digital Measurement and Analytics Specialist (GA4 | Google Tag Manager) to join our Client's team in a hybrid work model from Lisbon.

Lisbon, Portugal | Hybrid, 1 day per week in the office | Marketing, Communications & Media

Mandatory Requirements

• Professional or academic experience related to digital measurement, web analytics or marketing analytics.
• Hands-on knowledge of Google Analytics 4 (GA4) in web environments.
• Experience working with Google Tag Manager (GTM) for tag and event implementation.
• Understanding of digital measurement concepts, including events, conversions, KPIs and user journeys.
• Knowledge of DataLayer, event tracking, pixels and tag validation.
• Basic understanding of GDPR, consent management and digital tracking privacy principles.
• Familiarity with campaign tracking and UTM parameters.
• Good analytical and problem-solving skills.
• Ability to communicate clearly and collaborate with marketing, business and technical teams.
• Motivation to learn and develop within digital analytics and measurement.

Nice to Have

• Exposure to GA4 implementation in app environments.
• Familiarity with server-side Google Tag Manager.
• Knowledge of Google BigQuery and SQL.
• Experience with Looker Studio or other data visualization tools.
• Familiarity with Consent Mode and first-party data collection practices.
• Understanding of digital attribution models and conversion funnels.
• Exposure to advertising platform integrations, CDPs or MMPs.
• Familiarity with mobile measurement platforms such as AppsFlyer, Adjust or Branch.
• Basic knowledge of Python or R for data analysis.
• Familiarity with Power BI or Tableau.
• Google Analytics or Google Cloud Platform certifications.

Key Responsibilities

• Support the implementation and maintenance of digital measurement plans across web environments.
• Configure, test and validate tags, events, conversions and pixels using Google Tag Manager.
• Support GA4 configuration and ensure that relevant digital interactions are measured correctly.
• Assist with DataLayer implementation and validation in collaboration with development teams.
• Monitor tracking accuracy and help identify and troubleshoot data collection issues.
• Support the definition and maintenance of campaign tracking conventions, including UTM parameters and naming standards.
• Help maintain consistent tracking and measurement practices across digital channels.
• Support GDPR-compliant measurement practices, consent management and Consent Mode implementations.
• Assist with data quality checks and tracking audits.
• Use GA4 and other analytics tools to explore digital performance and user behaviour.
• Support basic SQL and BigQuery analysis when required.
• Create or support Looker Studio dashboards and analytical prototypes.
• Collaborate with marketing, media, BI and development teams to translate measurement needs into tracking requirements.
• Continuously develop knowledge of digital analytics, measurement technologies and industry best practices.

What We Offer

• Work Model: Hybrid, with 1 day per week in the Lisbon office.
• A culture where each person is encouraged to act as a Builder, contributing with ownership, responsibility and impact.
• A collaborative environment built on Honesty, Mutual Support and Agility.
• Continuous learning and certification support throughout your journey.
• Private health insurance from day one, with optional family extension.
• Confidential mental health support through TEAM 24, including psychological support, content and live sessions.
• Childcare vouchers and practical family support measures.
• Opportunities to grow through exposure to quality management, information security, AI governance and cybersecurity best practices.

Hexa is committed to equal opportunity, inclusion and fair access to professional growth. We value diverse backgrounds, perspectives and experiences, and we support the principles of the Portuguese Diversity Charter in the way we build teams and opportunities.

Life at Hexa means being part of a community of Builders. We work with transparency, support each other across projects and geographies, and stay focused on learning, adapting and delivering work that creates real impact.