Creative Tech | Digital Analytics - GA4, GTM, Looker Studio

Devoteam; Lisboa; On-site; EUR 40,000 - 60,000; Full time

Job summary

A leading digital transformation firm in Lisbon is looking for a GA4 and Google Tag Manager Specialist. This role involves implementing digital analytics tools and maintaining tagging strategies for effective data collection and insight generation. The ideal candidate will have over 3 years of experience in digital analytics with strong skills in Google Tag Manager and data-driven decision-making. Join a diverse team that values technology for positive human impact, offering competitive conditions and opportunities for growth.

Qualifications

• 3+ years of experience in digital analytics, focusing on implementation, analysis, and reporting.
• Proficiency in Google Tag Manager, including setup, configuration, and troubleshooting.
• Experience with Looker Studio or similar business intelligence tools.
• Strong understanding of digital marketing concepts and strategies.
• Excellent analytical skills to interpret complex data sets.
• Good level of English written and spoken.

Responsibilities

• Implement and maintain digital analytics tools, ensuring accurate data collection.
• Develop and maintain tagging strategies to track user interactions.
• Utilize analytics platforms to analyze data and generate insights.
• Work closely with marketing teams to define tracking requirements.
• Provide guidance on digital analytics best practices.

Skills

Digital analytics

Google Tag Manager

Looker Studio

SEO

SEM

A/B testing

Job description

At Devoteam, we believe that technology with strong human values can actively drive change for the better. Discover how Tech for People unlocks the future, creating a positive impact on the people and the world around us. We are a global leading player in Digital Transformation for leading organisations across EMEA, with a revenue of €1B. We believe in transforming technology to create value for our clients, partners and employees in a world where technology is developed for people. We are proud of the culture we have built together. We are proud of our people at the service of technology. We are proud of our diverse environment. Because we are #TechforPeople. Join our multidisciplinary team of Cloud experts, Designers, Business consultants, Security experts, Engineers, Developers and other extraordinary talents, spread across more than 20 EMEA countries. Become one of our +10.000 tech and business leaders on cloud, data and cyber security. Let’s fuse creativity with technology together and build innovative solutions that actively change things for the better.

Job Description

Digital Analytics Infrastructure Management

• Implementation and maintenance of digital analytics tools, particularly Google Tag Manager, ensuring accurate data collection and tracking across digital properties.
• Develop and maintain tagging strategies to track key user interactions, events, and conversions across websites, mobile apps, and other digital platforms.
• Collaborate with cross-functional teams including business, developers, marketers, and designers to implement tracking requirements and ensure alignment with business objectives.

Data Analysis and Insights

• Utilize Looker Studio and other analytics platforms to analyze data, generate actionable insights, and produce regular reports on digital marketing performance.
• Identify trends, patterns, and opportunities within digital data sets to optimize marketing strategies, improve user experiences, and drive business growth.
• Present findings and recommendations to stakeholders, translating complex data into clear and actionable insights for decision-making.

Digital Marketing Support

• Work closely with digital marketing teams to define tracking requirements for campaigns, initiatives, and experiments, ensuring accurate measurement of KPIs and ROI.
• Provide expertise and guidance on digital analytics best practices, including attribution modeling, audience segmentation, and A/B testing methodologies.
• Collaborate on the development and optimization of digital assets based on data-driven insights and performance metrics.

Qualifications

• 3+ years of experience in digital analytics, with a focus on implementation, analysis, and reporting.
• Proficiency in Google Tag Manager, including setup, configuration, and troubleshooting.
• Experience with Looker Studio or similar business intelligence and data visualization tools.
• Strong understanding of digital marketing concepts and strategies, including SEO, SEM, social media, and email marketing.
• Excellent analytical skills with the ability to interpret complex data sets and communicate insights effectively.
• Certifications in Google Analytics, Google Tag Manager, or related platforms are a plus.
• Good level of English written and spoken.

Additional Information

We are seeking a GA4 and Google Tag Manager Specialist to join our team. The ideal candidate will have a strong understanding of Google Analytics 4 and proficiency in implementing and managing tracking solutions using Google Tag Manager. You will play a crucial role in ensuring accurate data collection, analysis, and reporting to drive key business decisions.

The Devoteam Group works for equal opportunities, promoting its employees based on merit and actively fights against all forms of discrimination. We are convinced that diversity contributes to the creativity, dynamism and excellence of our organization. All of our vacancies are open to people with disabilities.

Discover more about our universe, for additional information, visit our website 👉 https://www.devoteam.com/expertise/creative-tech/