Digital Measurement and Analytics Specialist

Hexa Consulting; Lisboa; On-site; EUR 20,000 - 28,000; Full time

Benefits offered by this job

Private health insurance

Flexibility in project context

Training and certification support

Job summary

Hexa Consulting is seeking a Junior Digital Measurement and Analytics Analyst to support web and app analytics, tag management, and consent-aware tracking across marketing and media initiatives. You will transform digital data into reliable business insights and contribute to dashboard prototyping.

You will work with GA4, SQL, and Looker Studio, collaborating with BI and development teams to ensure accurate measurement, data quality and governance in a dynamic project context.

Qualifications

• Experience or strong academic exposure in digital analytics or data analysis.
• Interest in digital measurement, media performance and data quality.
• Ability to analyze data issues and follow structured problem-solving approaches.
• Clear communication with technical and non-technical stakeholders.

Responsibilities

• Support measurement plans, KPI frameworks, and digital tracking structures.
• Maintain data taxonomy consistency and tracking governance across channels.
• Configure and validate tags and events using Google Tag Manager.
• Assist GA4 data collection checks and DataLayer implementation.
• Support consent management and first-party data collection requirements.
• Help structure conversion funnels and attribution inputs for analysis.
• Collaborate with BI, media and development teams on reporting needs.
• Participate in data quality checks, audits, and documentation.

Skills

Digital analytics

Web analytics

Data analysis

Stakeholder communication

Problem solving

Team collaboration

Education

Degree in analytics/IT/marketing

GA4-related coursework

Tools

GA4

SQL

BigQuery

Google Tag Manager

Looker Studio

UTM tracking

Job description

We are looking for a Junior Digital Measurement and Analytics Analyst to support digital data measurement initiatives within the marketing, communications and media sector. This role focuses on web and app analytics, tag management, consent-aware tracking, campaign measurement and the transformation of digital data into reliable business insight.

WHAT YOU WILL DO

• Support the implementation and maintenance of measurement plans, KPI frameworks and digital tracking structures across web and app environments.
• Assist in maintaining data taxonomy consistency, URL parameter standardization and tracking governance across digital and media channels.
• Configure, test and validate tags, pixels and events using Google Tag Manager, under technical guidance.
• Support data collection checks related to GA4, DataLayer implementation, event tracking and campaign measurement.
• Assist with consent management, GDPR-aligned tracking practices and first-party data collection requirements.
• Help structure conversion funnel data and attribution inputs to support media and performance analysis.
• Support GA4 data integration with marketing, attribution and business data sources.
• Use SQL and Google BigQuery to extract, validate and analyze marketing, product and digital performance data.
• Contribute to dashboard proofs of concept and Looker Studio prototypes for analytical validation.
• Collaborate with BI, media and development teams to clarify tracking needs and reporting requirements.
• Participate in data quality checks, tracking audits and documentation of measurement processes.
• Learn and apply digital analytics best practices with support from more experienced team members.

WHAT WE ARE LOOKING FOR

• Initial experience or strong academic, training or project exposure in digital analytics, web analytics, marketing data or data analysis.
• Interest in digital measurement, media performance, tracking governance and data quality.
• Ability to analyze data issues, ask relevant questions and follow structured problem-solving approaches.
• Clear communication skills to interact with technical and non-technical stakeholders.
• Collaborative, responsible and transparent working style.
• Willingness to learn, receive feedback and develop technical autonomy in dynamic project contexts.

TECHNICAL SKILLS

• GA4 for web and app environments.
• Measurement plans, KPI frameworks and digital data structures.
• DataLayer concepts, event tracking, pixels and tag validation.
• GDPR, consent management, Consent Mode and first-party data collection.
• Conversion funnel analysis and digital attribution concepts.
• SQL and Google BigQuery.
• Media campaign tracking, UTM standardization and cross-channel taxonomy.
• Basic understanding of API integrations with advertising platforms, CDPs or MMPs.
• Data quality checks, tracking audits and analytics governance.

NICE TO HAVE

• Basic knowledge of Python or R applied to data analysis.
• Familiarity with data science or AI concepts applied to analytics, such as predictive models, data automation or LLM-based analytics use cases.
• Exposure to CRM platforms or omnichannel data sources.
• Awareness of mobile measurement platforms such as AppsFlyer, Adjust or Branch.
• Certifications or training within the Google ecosystem, such as Google Analytics or Google Cloud Platform.
• Exposure to Power BI or Tableau for analytical exploration or dashboard prototyping.

WHAT WE OFFER

• Continuous training and certification support to strengthen long-term professional development.
• Private health insurance from the first day, with optional family extension.
• Confidential mental health support through TEAM 24, including psychological support, content and live sessions.
• Flexibility whenever the role and project context allow, supporting sustainable performance and daily balance.
• Childcare vouchers and practical support measures designed to help balance personal and professional life.
• Team moments, shared milestones and leadership presence when it matters most.
• Opportunities for upskilling in quality management, information security, AI governance and cybersecurity best practices.

EQUAL OPPORTUNITY

Hexa is committed to equal opportunity, inclusive recruitment and fair assessment of every candidate. We value diverse backgrounds, experiences and perspectives, in line with the principles of the Portuguese Diversity Charter.

HEXA LIFE

At Hexa, we are all Builders. We work with honesty, mutual support and agility, building projects, solutions and professional relationships with responsibility, transparency and a solution-oriented mindset.