Senior Web Analytics & Optimization Strategist

Axians | Digital Solutions - Tech Talent; Lisboa; On-site; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Health insurance

Employee assistance program

Performance bonuses

Training opportunities and career dev

Job summary

Axians | Digital Solutions - Tech Talent in Portugal’s Lisbon area seeks a Senior Web Analytics Specialist to transform digital data into insights, ensuring accurate tracking across web and mobile, and enabling optimization strategies within an Agile environment.

You will bridge business and technical stakeholders, configure analytics platforms, and deliver dashboards that drive data-driven decisions. Fluency in English is required.

Qualifications

• More than 6 years of experience in Web Analytics or similar roles.
• Strong HTML, CSS, and JavaScript knowledge.
• Experience with Adobe Experience Platform and Web Analytics solutions.
• Familiarity with A/B testing and personalization tools.
• Proficient in SQL and data querying; Python/ VBA a plus.
• English fluency; ability to communicate with technical and non-technical stakeholders.

Responsibilities

• Translate business requirements into tagging and tracking plans.
• Monitor data availability across web and mobile assets with GDPR compliance.
• Configure and maintain Web Analytics solutions (Adobe Experience Platform, OneTrust).
• Develop and manage dashboards and reporting workspaces.
• Analyze user behavior and conversion funnels to identify optimization opportunities.
• Implement and monitor A/B testing and personalization initiatives.
• Conduct studies to assess impact of digital and marketing initiatives.
• Collaborate with business, marketing, analytics, and tech teams for data-driven recommendations.
• Document processes and best practices for online tracking and analytics.
• Support ongoing optimization of business processes through data insights.

Skills

Strong analytical thinking

Excellent stakeholder communication

Translate business needs into tracking

Data-driven mindset

Agile adaptability

Project & stakeholder management

Lead analytical studies & initiatives

Tools

Adobe Experience Platform

OneTrust

SQL

Python

JavaScript

VBA

Power BI

Job description

Axians | Digital Solutions - Tech Talent in Portugal’s Lisbon area seeks a Senior Web Analytics Specialist to transform digital data into insights, ensuring accurate tracking across web and mobile, and enabling optimization strategies within an Agile environment.

You will bridge business and technical stakeholders, configure analytics platforms, and deliver dashboards that drive data-driven decisions. Fluency in English is required.