Senior Web Analytics Consultant - GDPR, A/B Testing

Decskill; Lisboa; On-site; EUR 42,000 - 64,000; Full time

Job summary

Decskill, an IT consulting company with over a decade of experience, seeks a Senior Web Analyst – Tracking Consultant to drive data-driven decisions for websites and mobile apps from its Lisbon base. You will translate business needs into tagging plans, validate data availability across platforms, and set up analytics solutions including Adobe Experience Platform and OneTrust.

You will develop and maintain Web Analytics dashboards using Adobe Workspaces, analyse user experience and funnel

Qualifications

• Knowledge of back-end languages and data analysis
• Experience with web analytics and digital tracking
• Ability to translate business requirements into technical solutions

Responsibilities

• Collect and analyse data from digital sources ensuring GDPR compliance
• Translate business requirements into tagging plans
• Set up and manage Web Analytics solutions including Adobe Experience Platform and OneTrust
• Develop dashboards using Adobe Workspaces
• Analyse user experience, online performance and funnel conversion
• Implement A/B testing for personalisation and optimisation
• Document and share tracking knowledge and best practices
• Translate data into actionable insights and communicate findings across teams

Skills

SQL

Python

Data analysis

Project management

Tools

Adobe Experience Platform

OneTrust

Adobe Workspaces

A/B testing tools

Job description

Decskill, an IT consulting company with over a decade of experience, seeks a Senior Web Analyst – Tracking Consultant to drive data-driven decisions for websites and mobile apps from its Lisbon base. You will translate business needs into tagging plans, validate data availability across platforms, and set up analytics solutions including Adobe Experience Platform and OneTrust.

You will develop and maintain Web Analytics dashboards using Adobe Workspaces, analyse user experience and funnel