Web Analytics Specialist

Axians | Digital Solutions - Tech Talent; Lisboa; On-site; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Health insurance

Employee assistance program

Performance bonuses

Training opportunities and career dev

Job summary

Axians | Digital Solutions - Tech Talent in Portugal’s Lisbon area seeks a Senior Web Analytics Specialist to transform digital data into insights, ensuring accurate tracking across web and mobile, and enabling optimization strategies within an Agile environment.

You will bridge business and technical stakeholders, configure analytics platforms, and deliver dashboards that drive data-driven decisions. Fluency in English is required.

Qualifications

• More than 6 years of experience in Web Analytics or similar roles.
• Strong HTML, CSS, and JavaScript knowledge.
• Experience with Adobe Experience Platform and Web Analytics solutions.
• Familiarity with A/B testing and personalization tools.
• Proficient in SQL and data querying; Python/ VBA a plus.
• English fluency; ability to communicate with technical and non-technical stakeholders.

Responsibilities

• Translate business requirements into tagging and tracking plans.
• Monitor data availability across web and mobile assets with GDPR compliance.
• Configure and maintain Web Analytics solutions (Adobe Experience Platform, OneTrust).
• Develop and manage dashboards and reporting workspaces.
• Analyze user behavior and conversion funnels to identify optimization opportunities.
• Implement and monitor A/B testing and personalization initiatives.
• Conduct studies to assess impact of digital and marketing initiatives.
• Collaborate with business, marketing, analytics, and tech teams for data-driven recommendations.
• Document processes and best practices for online tracking and analytics.
• Support ongoing optimization of business processes through data insights.

Skills

Strong analytical thinking

Excellent stakeholder communication

Translate business needs into tracking

Data-driven mindset

Agile adaptability

Project & stakeholder management

Lead analytical studies & initiatives

Tools

Adobe Experience Platform

OneTrust

SQL

Python

JavaScript

VBA

Power BI

Job description

Join Axians, where innovation thrives on trust and autonomy, and where every challenge is an opportunity to create technology with impact.

WEB ANALYTICS SPECIALIST

What We Are Looking For

We are looking for a Senior Tracking Consultant with strong expertise in Web Analytics, Data Analysis, and Digital Performance Optimization. In this role, you will be responsible for collecting and transforming data from digital channels into actionable insights, supporting strategic decision-making and enhancing customer digital experiences.

You will act as a bridge between business and technology stakeholders, ensuring the proper implementation, monitoring, and optimization of digital tracking solutions while contributing to customer journey improvements and conversion optimization initiatives within a dynamic Agile environment.

What You Will Do on a Daily Basis

• Translate business requirements into comprehensive tagging and tracking plans.
• Monitor, validate, and ensure data availability across web and mobile digital assets while complying with GDPR requirements.
• Configure and maintain Web Analytics solutions, including Adobe Experience Platform and OneTrust.
• Develop and manage Web Analytics dashboards and reporting workspaces.
• Analyze customer behavior, user experience, online performance, and conversion funnels to identify optimization opportunities.
• Implement and monitor A/B testing and personalization initiatives using experimentation platforms.
• Conduct studies and data analysis to assess the impact of digital and marketing initiatives.
• Collaborate with business, marketing, analytics, and technical teams to provide data-driven recommendations.
• Document processes, methodologies, and best practices related to online tracking and analytics.
• Support the optimization and continuous improvement of business processes through data insights.

Your Key Skills

• Strong analytical thinking and problem-solving abilities.
• Excellent communication skills with technical and non-technical stakeholders.
• Ability to translate business needs into technical tracking requirements.
• Data-driven mindset with attention to detail.
• Adaptability and agility in fast-paced Agile environments.
• Project management and stakeholder management capabilities.
• Ability to coordinate and lead analytical studies and initiatives.

Your Main Qualifications

• More than 6 years of professional experience in Web Analytics, Digital Analytics, or similar roles.
• Strong expertise in HTML, CSS, and JavaScript.
• Knowledge of SQL and database querying.
• Knowledge of Python, VBA, and third-party APIs.
• Experience with Adobe Experience Platform and Web Analytics solutions.
• Experience with A/B testing and personalization tools.
• Knowledge of BI tools, Data Visualization tools, Data Science, and Analytical Solutions.
• Understanding of data management, integration, and data warehouse environments.
• Knowledge of statistics and business data analysis methodologies.
• Advanced proficiency in Microsoft Office.
• Fluency in English.

What We Offer

Stable professional career

Working with Axians projects becomes an asset to those of us who want to offer stability through a secure career.

Prospects for career advancement

You can access training and new certifications that will further elevate your skills. The 360° evaluation from managers and peers will also allow you to evolve.

Work Life Balance

By collaborating with Axians, you will be able to reconcile work and family requirements without neglecting either area.

Attractive, evolving compensation

When working with Axians, you will have access to performance bonuses in addition to an attractive salary pack (base salary + benefits). You are also entitled to health insurance and an employee assistance program for you and your family (Psychological, Legal, Psychosocial, and Financial support).

Axians is the VINCI Energies brand dedicated to Information Technology and Digital Transformation. With an international presence and a people-to-people approach, we combine technology, innovation, and proximity to create real impact for organizations and society.

Join Axians

At Axians, we believe that talent does not fit a single profile. We value diversity and promote an inclusive environment where everyone has the opportunity to grow and contribute. If you have a disability or impairment, we are committed to ensuring equal opportunities throughout the recruitment and onboarding process. Whenever needed, we provide reasonable accommodations so that you can participate on an equal basis. If you require any accommodation, please let us know by contacting us at [e-mail].