Remote Senior CRO Copywriter — Conversion Focus

CapsLock; Lisboa; Remote; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Remote Work

Paid vacations

Unlimited Sick Days

Ongoing Learning

Home Office

Medical insurance

Flexible fitness allowance

Job summary

CapsLock, a global IT marketing company, seeks a Senior CRO Copywriter to craft persuasive, conversion-driven copy for landing pages, ads, and video scripts. You will work with marketing, creative, and testing teams to optimize messaging based on research, campaign performance, and A/B tests.

This fully remote role emphasizes rapid execution, attention to compliance, and data-informed creativity, supported by ongoing learning and a strong home-office setup.

Responsibilities

• Create conversion-focused copy for cold-traffic campaigns across landing pages, paid ads, video scripts, advertorials, forms, CTAs, and other funnel assets.
• Research products, customers, competitors, markets, and advertising trends to identify new messaging opportunities.
• Develop compelling headlines, hooks, offers, value propositions, benefits, and creative angles, translating technical product features into clear customer-focused messaging.
• Ensure advertising claims are accurate, supportable, and compliant with client and platform requirements.
• Create meaningful copy variations for structured A/B testing, analyze performance, and continuously iterate based on results.
• Identify successful copy concepts and adapt them across similar clients, products, and industries.
• Contribute winning concepts, failed tests, research, and learnings to the company's copywriting knowledge base.
• Collaborate in brainstorming sessions with Marketers, Designers, Video Editors, Media Buyers, and other team members.
• Use AI tools in the copywriting workflow to improve research, ideation, analysis, and production efficiency.

Job description

CapsLock, a global IT marketing company, seeks a Senior CRO Copywriter to craft persuasive, conversion-driven copy for landing pages, ads, and video scripts. You will work with marketing, creative, and testing teams to optimize messaging based on research, campaign performance, and A/B tests.

This fully remote role emphasizes rapid execution, attention to compliance, and data-informed creativity, supported by ongoing learning and a strong home-office setup.