Senior Growth & CRO Strategist (Remote)

CapsLock; Lisboa; Presencial; EUR 65 000 - 90 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Remote-first company

Paid time off

Ongoing learning

Home office setup coverage

Physical well-being support

Unlimited sick days

Medical coverage

Co-working space coverage

Fun & retreats

Resumo da oferta

CapsLock is a remote-first marketing firm delivering data-driven marketing, creative production, and tech-enabled growth strategies for North American partners. We seek a Senior Marketing Strategist to design new funnels, run market research, and lead CRO experiments across multiple clients.

You’ll work with Creative, IT, Analytics, and Media Buying teams to turn insights into measurable growth. The role emphasizes experimentation, data-driven decisions, and ongoing optimization to improve

Qualificações

• 5+ years in Performance Marketing, CRO, Digital Marketing, or Growth Marketing.
• Strong understanding of customer acquisition funnels and landing page optimization.
• Experience planning and evaluating A/B tests.
• Ability to interpret marketing data and make data-driven decisions.
• Strong analytical thinking and problem-solving skills.
• Experience collaborating with cross-functional teams.
• Excellent project management and organizational skills.
• Exceptional communication skills.
• Proficient English language skills.
• Experience with AI tools for marketing research and automation.

Responsabilidades

• Conduct market, audience, and competitor research for new and existing clients.
• Develop new landing page concepts and marketing funnels.
• Generate, prioritize, and document CRO hypotheses.
• Plan and manage A/B testing roadmaps across multiple clients.
• Analyze landing page performance and identify optimization opportunities.
• Collaborate with Copywriters, Designers, Video Producers, IT, and Media Buyers throughout the production process.
• Review campaign performance and translate data into actionable insights.
• Identify winning strategies and scale them across similar clients and industries.
• Maintain and expand the company's CRO knowledge base and testing library.
• Research new marketing trends, technologies, and customer acquisition strategies.
• Ensure projects are delivered on time and meet quality standards.
• Present recommendations and optimization plans to internal stakeholders.

Conhecimentos

Performance Marketing

CRO

Digital Marketing

Growth Marketing

Data Analysis

Cross-functional Collaboration

Project Management

Communication

English Proficiency

AI Tools for Marketing

Ferramentas

Meta Ads

Google Ads

Native Advertising

YouTube Ads

Tableau

GA4

Microsoft Clarity

Hotjar

Descrição da oferta de emprego

CapsLock is a remote-first marketing firm delivering data-driven marketing, creative production, and tech-enabled growth strategies for North American partners. We seek a Senior Marketing Strategist to design new funnels, run market research, and lead CRO experiments across multiple clients.

You’ll work with Creative, IT, Analytics, and Media Buying teams to turn insights into measurable growth. The role emphasizes experimentation, data-driven decisions, and ongoing optimization to improve