Marketing Lead

Unbridaled AI; Portugal; Remote; EUR 35.000 - 55.000; Vollzeit

Zusammenfassung

A marketing-focused technology company in Portugal seeks a Marketing Lead to oversee and execute marketing strategies, specializing in email marketing and social media. The ideal candidate should have 2 to 7 years of experience in marketing, specifically with hands-on graphic design. Strong skills in tools like Mailchimp and a solid understanding of digital analytics are necessary. This role involves managing campaigns, analyzing performance, and collaborating with internal teams for maximizing engagement.

Qualifikationen

• 2–7+ years of marketing experience, including hands-on graphic design & digital marketing.
• Proven experience with Mailchimp, including email creation and automations.
• Strong experience managing social media platforms and content calendars.

Aufgaben

• Create, design, and manage email campaigns using Mailchimp.
• Develop and execute social media strategy across relevant platforms.
• Analyze customer behavior and marketing data to improve engagement and ROI.

Kenntnisse

Email marketing

Social media management

Marketing automation

Graphic design

Data analysis

Ausbildung

Bachelor's degree in Marketing, Business, or related field

Tools

Mailchimp

Jobbeschreibung

Marketing Lead will lead and execute the company's marketing strategy, with a strong hands‑on focus on email marketing, marketing automation, and social media management. This role is responsible for driving brand awareness, customer engagement, and lead generation through digital channels, while also overseeing overall marketing performance and strategy.

Key Responsibilities

Email Marketing & Automation

• Create, design, and manage email campaigns using Mailchimp
• Build and optimize marketing automations, customer journeys, and drip campaigns
• Manage audience segmentation, personalization, and A/B testing
• Monitor email performance metrics (open rates, CTR, conversions) and optimize accordingly
• Social Media Management with ability to create unique personalized content including videos where they will be the focus in the video promoting the product.
• Develop and execute the company's social media strategy across relevant platforms
• Create, schedule, and publish content
• Manage community engagement, comments, and direct messages
• Track social media performance and growth metrics
• Develop and implement integrated marketing strategies aligned with business goals
• Plan and execute digital campaigns across email, social, and content channels
• Ensure consistent brand messaging and visual identity
• Support sales and customer engagement initiatives

Analytics & Performance

• Set KPIs and track campaign performance across email and social channels
• Analyze customer behavior and marketing data to improve engagement and ROI
• Provide regular performance reports and insights to leadership
• Collaborate with sales, product, and leadership teams
• Manage the marketing budget and resource allocation

Required Qualifications

• Bachelor's degree in Marketing, Business, or related field
• 2–7+ years of marketing experience, including hands‑on graphic design & digital marketing
• Proven experience with Mailchimp, including email creation and automations
• Strong experience managing social media platforms and content calendars
• Solid understanding of digital marketing analytics and reporting