Campaign Marketing Manager

Hunter.io; Portugal; Remote; EUR 75,000 - 86,000; Full time

Benefits offered by this job

Yearly raise 5%

Five weeks vacation per year

Fully remote work setup

Co-working space membership

Job summary

Hunter is seeking a Campaign Marketing Manager to own lifecycle marketing across email, social, and paid channels. You will drive brand campaigns, nurture audiences, and optimize conversions from free to paid, while coordinating with product, design, and success teams in a fully remote capacity.

You will manage campaigns, cowork with partners, and leverage AI-assisted workflows to maximize growth, retention, and revenue for a multi-channel product suite.

Qualifications

• Minimum 5 years in a campaign/digital marketing role with proven revenue/retention impact in a PLG model
• Experience owning cold email / email outreach / outbound GTM
• Strong empathy for users and ability to map to B2B buying cycles
• Own strategy, execution, and continuous improvement across the full campaign mix

Responsibilities

• Own campaigns across brand and promotions to Hunter users (e.g., Messaging Madness, Field Notes)
• Drive free-to-paid conversions and revenue lift
• Reactivate lapsed users and re-engage non-payers
• Promote content, research, playbooks, webinars, and podcasts
• Enable sales and nurture campaigns to support pipelines
• Manage affiliate and partner co-marketing activities
• Develop and optimize AI workflows in marketing with tools like Claude, ChatGPT, Gemini

Skills

Campaign marketing

Lifecycle marketing

Demand generation

Data-driven decisions

Remote work

Tools

Customer.io

Wordpress

Canva

Claude

Planable

PostHog

Linear

Notion

Job description

Location: North America or Europe (inc. UK) | Timezones: UTC-05, UTC+0, UTC+1, UTC+2

Hunter is looking for a Campaign Marketing Manager to join our fully remote team. This role is about using email, social, channel, and paid to help users reach their a-ha moment in the product, increase usage, and generate revenue.

You'll be the go-to person for all things lifecycle, owning the strategy and execution of this critical area.

You'll report to the Head of Marketing, and work alongside a cross-departmental team: Ana (Account Manager), Antonio, Chris (Design), Gio (Head of Customer Success), Istvan (Design), Jeanro, Matt (CEO), Rui (Product Manager), and Ziemek.

Requirements

At Hunter, Marketing is a core part of how we generate brand affinity and revenue.

Hunter sits in a highly-competitive category with increasing noise, but thanks to its lineage as a first mover in 2015, it is an established, trusted brand.

In this role, you'll cut through that noise, joining a team of enthusiastic, highly-skilled marketers who take pride in their role as a caretaker of the brand. The touch points that we have with our users, as a trusted voice in a sea-of-sameness, are critical to growing the loyalty that millions of users have with Hunter.

Your goal is to get more eyeballs on Hunter so that users continue to engage with the Hunter brand and adopt our technology across the web platform, API, and inside their AI. You'll achieve this through creative brand campaigns like Messaging Madness, our weekly newsletter - Field Notes, our research, cold email, and promotional campaigns, ensuring that our brand remains the trusted voice in this category.

How Marketing Works At Hunter

Hunter's marketing has grown from SEO foundations. Over the last two years, more activity in research, content, email marketing, paid media, and affiliates have contributed to incredible growth.

Your task is to engage 7+ million users to promote our content, convert free users to paid plans, and increase the lifetime value of our users.

In this role, you need deep knowledge of this category, user empathy, and the stakeholder & project management skills to work with the Head of Marketing, Head of Customer Success, Product Manager, and our marketing team to deliver growth measured in free>paid conversion rate, lifetime value, and retention.

You'll walk into an established onboarding and nurture engine, dozens of campaigns, and co-marketing opportunities, and immediately hit the ground running, with your first campaigns to launch within 30 days of your joining.

Ownership areas include:

• Email marketing (retention, win-back, newsletters, and promotional)
• Cold email marketing
• Co-marketing with partners
• Affiliate marketing campaigns
• Social media
• Written and video content creation (inc. blogs and webinars)
• Reporting and insights

What you'll do:

• Own campaigns: You'll work cross-department to run brand and promotional campaigns to all Hunter users, including Messaging Madness, State of Email Outreach, Email vs. Email Outreach, and other marketing activities designed to raise brand awareness
• Increase free to paid conversions: Your core measurement is the ability to convert free users to a paid plan
• Reactivate lapsed users: You'll reignite users who have never paid for a plan to educate them about our platform, different Hunter surfaces, and get them engaged with campaigns that influence revenue lift.
• Promote content, research, and playbooks: You'll produce, experiment, and distribute highly-valuable content to help our users be more effective in their outreach, promoting webinars, guides, playbooks, the Outfoxed podcast, and research
• Sales enablement: You'll identify users who might need help getting started, maximizing their plan, or with multiple users from their account and proactively engage them to support sales pipeline generation
• Channel marketing: You'll manage communications with our affiliate program and support co-marketing activities to engage new partners
• Agentic marketing support: You'll proactively develop, own, and continuously improve the use of AI in your workflow using Claude, ChatGPT, and Gemini

About you:

• You have at least 5 years experience with a campaign marketing role (or digital marketing, lifecycle marketing, or demand generation), with proven success in influencing won revenue and retention in a PLG model
• You have owned cold email / email outreach / outbound GTM with deep knowledge of the space
• You have deep empathy of our users and not only understand, but plan around the B2B buying cycle, creating timely, helpful, and motivating communication to our users as they go through their year and all it brings.
• You take full ownership of the strategy, execution, and continuous improvement of campaign marketing across the full channel mix, including email, cold email, ads, social, affiliates, and partners
• You are highly proficient at managing different projects, processes, and stakeholders (internal and external) to maintain control, communication, and success
• You have a curiosity to learn about, and connect challenges to messaging that engages, educates, and motivates increased product usage and brand affinity
• You are tech-savvy and a self-starter. we'll train you on our system and tools, but you should generally be comfortable with technology, including customer.io, a CMS (like Wordpress), Canva, Claude, Planable, Posthog, Linear, and Notion.
• You are data-driven (quantitative and qualitatively) and use an analytical mind to plan, execute, and experiment on campaigns and conversion rate optimization, employing small-bets to identify growth loops to invest further.
• You have strong verbal and written communication skills, and integrate these skills into AI workflows
• You're experienced in remote work and feel comfortable working independently, primarily through async communication

Time zone & work hours

This is a remote position, and we're hiring someone based in North America or Europe (inc. UK) only.

Hiring process

• Application review + written screening questions
• First interview with our Head of Marketing based on campaign marketing experience
• Second interview with our CEO to present a campaign plan
• Third interview with our team for cultural fit
• Offer call for the selected candidate

Learn more:

• How We Hire

About Hunter

Founders, Salespeople, marketers, and recruiters use Hunter to reach out to the people that matter to their business. We index B2B data from millions of public web pages and make it convenient to explore with simple but powerful tools.

Hunter is the most popular solution for finding professional email addresses. It is used by 6.5M+ million people and leading companies such as Google, Cursor, Adobe, Microsoft, and IBM.

Hunter was founded in 2015 and is a self-funded company. We're a team of 25 people working remotely from Europe, North America, and Asia.

Twice a year, the team meets in a company retreat in Europe - those weeks are invaluable to improving collaboration and getting to know better the people you're working with. You'll need enough flexibility to join us in Europe for those company retreats.

Learn more:

• How We Hire
• About Us

A Note On AI And How To Apply

We're genuinely interested in your personal experience, communication style, and problem-solving skills.

For that reason, we ask that you do not use AI-generated content in your application (CV, cover letter, or written responses). We're looking to understand you - not ChatGPT or Claude. Any identification of AI being used to generate content at any stage in your application will disqualify you from the process.

Benefits

• A yearly gross compensation ranging between $84,000-97,000, depending on experience
• An automatic yearly raise of 5%
• Five weeks of paid vacations per year
• Employment status
• Co-working space membership
• Fully paid setup (including a MacBook Pro, standing desk, ergonomic chair, etc.)