Remote AI MarTech Product Builder & Growth Architect

Formula (formerly Fjor); Portugal; Remote; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Gym membership reimbursement

Home office support

Remote work

Tuition reimbursement

Flexible working hours

Job summary

Formula is a fully remote company driving growth through performance marketing with an in-house stack. You will tackle Marketing and Growth problems from the first interview to production, framing each roadmap item as a metric bet and delivering measurable impact.

You will build, integrate, and scale martech solutions, using AI and data to automate workflows and accelerate testing, while owning outcomes after launch with real usage insights and reliability.

Qualifications

• 5+ years in product and/or engineering, with hands-on experience building production services.
• Practical martech, performance or growth marketing experience; you've worked with ad platforms and their APIs.
• Product experience in Marketing B2B SaaS or in-house martech teams: validated problems, measured impact.
• Daily use of AI-assisted coding to ship solutions, not just prototypes.
• Full-cycle autonomy: discovery -> design -> build -> launch -> measure, with minimal direction.

Responsibilities

• Proactively identify and implement new martech solutions before they become bottlenecks - shaping the long‑term vision of the domain and driving technical and product priorities.
• Learn how the marketing and growth teams actually work and find the bottlenecks they haven’t named yet.
• Choose how each problem gets solved - build it with AI, buy it, integrate it, or change the workflow - and define the MVP and the success metric before the first line of code.
• Scale what marketing can do without scaling the team: automate the operations that cap how many tests, creatives and campaigns we can run, and measure the effect in hours saved and ad performance gained.
• Connect the pieces into a pipeline - research -> creative production -> launch -> optimization - replacing manual hand-offs with automation.
• Own what you ship after launch: adoption by the teams, reliability in production, iteration on real usage.

Skills

Martech experience

Growth marketing

Product management

AI-assisted coding

Data fluency

SQL

Tools

Claude Code

Cursor

Codex

Job description

Formula is a fully remote company driving growth through performance marketing with an in-house stack. You will tackle Marketing and Growth problems from the first interview to production, framing each roadmap item as a metric bet and delivering measurable impact.

You will build, integrate, and scale martech solutions, using AI and data to automate workflows and accelerate testing, while owning outcomes after launch with real usage insights and reliability.