Product Marketing Manager

LANSA; Portugal; On-site; EUR 42,000 - 66,000; Full time

Job summary

LANSA is seeking a creative Product Marketing Manager to lead messaging, content, and webinar production for its developer tools.

Reporting to the Marketing Manager, you will collaborate with Pre-Sales, Sales, Product, and Services to craft compelling GTM plans, produce blogs, emails, product pages, and webinars, and drive demand generation with data-driven messaging across the customer journey.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• At least 3 years in product marketing or content-focused roles.
• Strong writing, editing, and storytelling abilities.
• Experience managing webinars and virtual events.
• Comfortable leading cross-functional projects and teams.
• Excellent project and time management skills.

Responsibilities

• Develop clear positioning and messaging for LANSA’s developer tools.
• Plan and execute go-to-market strategies for product launches and updates.
• Create marketing materials, blog posts, email campaigns, product pages, and presentations.
• Produce and manage webinars covering product education, demos, customer success stories, and thought leadership.
• Collaborate with cross-functional teams to align messaging and support the customer journey.
• Simplify technical product information into clear, customer-friendly content.
• Work with design, digital, and demand generation teams to maintain consistent product storytelling.
• Conduct market and competitor research to guide messaging and content strategy.
• Track and optimize content performance using engagement metrics.

Skills

Writing

Storytelling

Cross-functional leadership

Content marketing

Webinars

Education

Bachelor's degree in Marketing/Communications/Business

Tools

WordPress

Google Analytics

Microsoft Clarity

Eloqua

Salesforce

Job description

We’re looking for a creative Product Marketing Manager to lead messaging, content creation, and webinar production to promote LANSA’s range of developer tools. Reporting to the Marketing Manager, this role supports lead generation goals and works closely with teams across the business, including but not limited to Pre-Sales, Sales, Product, and Services, to ensure clear and consistent messaging.

Key Responsibilities:

• Develop clear positioning and messaging that highlights the value of LANSA’s developer tools to target audiences.
• Plan and execute go-to-market strategies for product launches and updates.
• Create marketing materials, blog posts, email campaigns, product pages, and presentations focused on LANSA’s developer tools.
• Produce and manage webinars covering product education, demos, customer success stories, and thought leadership.
• Collaborate with cross-functional teams to align messaging and support the customer journey.
• Simplify technical product information into clear, customer-friendly content.
• Work with design, digital, and demand generation teams to maintain consistent product storytelling.
• Conduct market and competitor research to guide messaging and content strategy.
• Track and optimize content performance using engagement metrics.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• At least 3 years in product marketing or a similar content-focused role.
• Strong writing, editing, and storytelling abilities.
• Experience managing webinars and virtual events.
• Comfortable leading cross-functional projects and teams.
• Excellent project and time management skills.

Preferred Skills:

• Experience in SaaS marketing, B2B tech, or related industries.
• Knowledge of WordPress, Google Analytics, Microsoft Clarity, Eloqua, and Salesforce.
• Customer-focused with a strong understanding of market needs.