Developer Tools Product Marketing Lead

LANSA; Portugal; On-site; EUR 42,000 - 66,000; Full time

Job summary

LANSA is seeking a creative Product Marketing Manager to lead messaging, content, and webinar production for its developer tools.

Reporting to the Marketing Manager, you will collaborate with Pre-Sales, Sales, Product, and Services to craft compelling GTM plans, produce blogs, emails, product pages, and webinars, and drive demand generation with data-driven messaging across the customer journey.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• At least 3 years in product marketing or content-focused roles.
• Strong writing, editing, and storytelling abilities.
• Experience managing webinars and virtual events.
• Comfortable leading cross-functional projects and teams.
• Excellent project and time management skills.

Responsibilities

• Develop clear positioning and messaging for LANSA’s developer tools.
• Plan and execute go-to-market strategies for product launches and updates.
• Create marketing materials, blog posts, email campaigns, product pages, and presentations.
• Produce and manage webinars covering product education, demos, customer success stories, and thought leadership.
• Collaborate with cross-functional teams to align messaging and support the customer journey.
• Simplify technical product information into clear, customer-friendly content.
• Work with design, digital, and demand generation teams to maintain consistent product storytelling.
• Conduct market and competitor research to guide messaging and content strategy.
• Track and optimize content performance using engagement metrics.

Skills

Writing

Storytelling

Cross-functional leadership

Content marketing

Webinars

Education

Bachelor's degree in Marketing/Communications/Business

Tools

WordPress

Google Analytics

Microsoft Clarity

Eloqua

Salesforce

Job description

LANSA is seeking a creative Product Marketing Manager to lead messaging, content, and webinar production for its developer tools.

Reporting to the Marketing Manager, you will collaborate with Pre-Sales, Sales, Product, and Services to craft compelling GTM plans, produce blogs, emails, product pages, and webinars, and drive demand generation with data-driven messaging across the customer journey.