Product Marketing Manager: Developer Tools & Webinars

Idera, Inc.; Portugal; Presencial; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

LANSA is seeking a creative Product Marketing Manager in Portugal to lead messaging, content creation, and webinar production for our developer tools.

You'll work with Marketing, Pre-Sales, Sales, Product, and Services to ensure clear positioning, drive lead generation, and align customer communications across the buyer journey. This role requires strong writing, storytelling, and project management skills, with experience in SaaS and B2B tech preferred.

Formación

• Bachelor's degree in Marketing, Communications, Business, or related field.
• At least 3 years in product marketing or a similar content-focused role.
• Proven skill in creating impactful marketing content.
• Strong writing, editing, and storytelling abilities.
• Experience managing webinars and virtual events.
• Comfortable leading cross-functional projects and teams.
• Excellent project and time management skills.

Responsabilidades

• Develop clear positioning and messaging for LANSA’s developer tools.
• Plan and execute go-to-market strategies for product launches.
• Create marketing materials, blog posts, emails, product pages, and presentations.
• Produce and manage webinars covering education, demos, success stories.
• Collaborate with cross-functional teams to align messaging.
• Simplify technical product information into customer-friendly content.
• Work with design, digital, and demand gen teams to maintain storytelling.
• Track and optimize content performance using engagement metrics.

Conocimientos

Strong writing

Editing

Storytelling

Webinar production

Cross-functional leadership

Project management

Educación

Bachelor's degree

Herramientas

WordPress

Google Analytics

Microsoft Clarity

Eloqua

Salesforce

Descripción del empleo

LANSA is seeking a creative Product Marketing Manager in Portugal to lead messaging, content creation, and webinar production for our developer tools.

You'll work with Marketing, Pre-Sales, Sales, Product, and Services to ensure clear positioning, drive lead generation, and align customer communications across the buyer journey. This role requires strong writing, storytelling, and project management skills, with experience in SaaS and B2B tech preferred.