Senior Martech Specialist

Vilt; Braga; On-site; EUR 70,000 - 110,000; Full time

Job summary

VILT in Braga, Portugal is seeking a Senior Martech Specialist to lead end-to-end Adobe GenStudio engagements, orchestrating pilots, rollouts, and adoption for enterprise marketing initiatives. You will coordinate platform onboarding, create adoption playbooks, and train marketing teams to maximize impact.

The role requires hands-on AI in marketing, strong consulting skills, and the ability to translate business needs into engineering requirements, working closely with product and data teams.

Qualifications

• 5+ years of proven experience in engagement management, technical consulting, or program management for enterprise SaaS, digital marketing, or martech solutions.
• Strong understanding of performance marketing channels and mastery of key conversion metrics (CTR, CPC, CPA, ROAS).
• Hands-on experience applying generative AI tools to marketing workflows (creative generation, variation testing, personalization).
• Familiarity with Adobe Express, Adobe Creative Cloud (Photoshop, InDesign, XD), and modern digital marketing stacks (CDPs, DAMs, media platforms).
• Excellent consulting and communication skills, with ability to present updates to executives and translate business needs into technical requirements.
• Proven track record in Change Management, driving tool adoption and process transformation within marketing or sales teams.

Responsibilities

• Lead end-to-end delivery of enterprise engagements for Adobe GenStudio, managing pilots, rollouts, and early-scale phases.
• Orchestrate platform onboarding and activation, including foundational marketing setup (brands, products, personas) and template conversion.
• Build and execute targeted adoption programs, training plans, and embedded coaching for creative and performance marketing teams.
• Collaborate with data and marketing teams to identify high-value use cases, translating them into practical, scalable solutions within GenStudio.
• Design execution playbooks and workflows that align with clients' existing campaign processes and technology stacks.
• Act as strategic link between the field and Product/Engineering, capturing feedback to guide roadmap.
• Lead executive sessions and manage program health, tracking adoption metrics, campaign performance, and risk via MAP.

Skills

Engagement management

Performance marketing

Generative AI

Adobe Express

Adobe Creative Cloud

Digital marketing stack

Consulting & communication

Change management

English proficiency

Tools

Adobe Experience Cloud

Job description

is an IT company where we value our people, promote teamwork, and of course, good humor.

We believe that diversity and inclusion make our team stronger. Everyone is welcome here, and professionals with disabilities are encouraged to apply.

Take a look at this job opportunity and see if you are the next VILTian! (and if you know someone, don't forget to recommend them)

We are looking for a Senior Martech Specialist

to lead highly complex implementations focused on Adobe GenStudio for Performance Marketing. In this strategic role, you will operate at the intersection of AI-driven marketing (GenAI), product engineering, and enterprise business strategy. You will take ownership of end-to-end engagement management—from pilots to rollouts—orchestrating platform onboarding and designing adoption playbooks integrated into existing campaign processes. Acting as the voice of the field, you will translate real-world use cases into technical requirements to directly influence the product roadmap. This position requires a strong consulting vision, mastery of change management, and deep technical familiarity with the Adobe ecosystem and modern digital marketing stacks.

What you will do

• Lead the end-to-end delivery of enterprise engagements for Adobe GenStudio, managing pilots, rollouts, and early-scale phases.


• Orchestrate platform onboarding and activation, including foundational marketing setup (brands, products, personas) and template conversion.


• Build and execute targeted adoption programs, training plans, and embedded coaching for creative and performance marketing teams.


• Collaborate with data and marketing teams to identify high-value use cases, translating them into practical, scalable solutions within GenStudio.


• Design execution playbooks and workflows that seamlessly align with clients' existing campaign processes and technology stacks.


• Act as the strategic link between the field and Product/Engineering teams, capturing structured feedback on feature gaps, usability, and AI performance to guide the roadmap.


• Lead executive sessions and manage overall program health, tracking adoption metrics, campaign performance, and risk mitigation via Mutual Action Plans (MAP).

What we expect from you:

• 5 to 8+ years of proven experience in engagement management, technical consulting, or program management for enterprise SaaS, digital marketing, or martech solutions.


• Strong understanding of performance marketing channels (paid social, display, email) and mastery of key conversion metrics (CTR, CPC, CPA, ROAS).


• Hands-on experience applying generative AI tools to marketing workflows, including creative generation, variation testing, and personalization.


• Familiarity with Adobe Express, Adobe Creative Cloud (Photoshop, InDesign, XD), and modern digital marketing stacks (CDPs, DAMs, and media platforms).


• Excellent consulting and communication skills, with the ability to present updates to C-level executives and translate business needs into engineering and product requirements.


• Proven track record in Change Management, successfully driving tool adoption and process transformation within marketing or sales organizations.


• Fluent corporate English (strictly mandatory for daily collaboration with global teams).

Nice to Have:

• Fluent or advanced French (written and spoken).


• Practical experience with the broader Adobe Experience Cloud ecosystem (AEM, Adobe Journey Optimizer, Adobe Campaign, Adobe Analytics) or equivalent enterprise platforms.


• Previous experience in forward-deployed or \"customer-zero\" roles, working closely with engineering teams on early-stage product development.


• Professional background working in consulting firms, digital agencies, or Marketing Operations.


• Exposure to enterprise advisory frameworks, such as Success Accelerators or Ultimate Success.

If you're ready to take your martech career to the next level, we'd love to hear from you!