Product Marketing Manager

Hexa People; Porto; On-site; EUR 60,000 - 80,000; Full time

Benefits offered by this job

Hybrid working model

Flexible working hours

Health insurance

Career development program

Job summary

A leading technology recruitment firm based in Porto is seeking a Product Marketing Manager to develop go-to-market strategies for new products. The role requires 3-5+ years of experience in product marketing, ideally within SaaS or cloud computing. You will translate complex features into clear value propositions, collaborate closely with sales teams, and conduct market research to inform product strategy. This position offers a hybrid working model, flexible hours, health insurance, and a commitment to your professional development.

Qualifications

• 3-5+ years of experience in product marketing, ideally within SaaS, cloud computing, or IT management industries.
• At least 2 years of hands-on experience developing SaaS products.
• Experience in conducting comprehensive market research and competitive analysis.

Responsibilities

• Develop and execute go-to-market strategies for new features, releases, and updates.
• Translate complex technical features into customer-centric value propositions.
• Work closely with sales and marketing for successful product launches and campaigns.

Skills

Product marketing

SaaS product development

Market research

Cross-functional collaboration

Data-driven strategy

Communication skills

Problem-solving

Job description

As a Product Marketing Manager at our Client, youll play a critical role in developing and executing go-to-market strategies for new features, releases, and updates across our products. Youll be responsible for translating complex technical features into clear, customer-centric value propositions, empowering both sales teams and customers. Your mission is to craft compelling messaging that resonates with key audiences and drives product adoption, revenue growth, and brand awareness.

What you offer

• Experience: 3-5+ years of experience in product marketing, ideally within SaaS, cloud computing, or IT management industries.
• Product Development: At least 2 years of hands-on experience developing SaaS products.
• Product-to-Market Strategy: Develop and execute product positioning and messaging that resonates with target markets while leading product launches and collaborating with sales and marketing for successful execution of go-to-market strategies for SaaS or cloud-based products.
• Market Research & Competitive Analysis: Conduct comprehensive market research to understand customer needs and industry trends, while monitoring competitors to inform product strategy.
• Cross-functional Collaboration: Work closely with cross-functional teams, including marketing, sales, and customer success, to ensure alignment on product vision, messaging, and go-to-market plans. Enable sales teams with training, collateral, and product insights for seamless execution of product launches and campaigns.
• Data-Driven Product Strategy: Define and track KPIs to measure product success, such as customer acquisition, retention, and market share, while utilizing customer feedback and data insights to drive continuous product improvements.
• Strategic Thinking & Roadmap Alignment: Ensure the product roadmap aligns with market needs and company goals by identifying new market opportunities and developing effective entry strategies to capitalize on them.
• Marketing Materials: Demonstrated experience in creating impactful marketing materials (e.g., white papers, case studies, blog posts, videos) to communicate product benefits and real-world use cases.
• Sales Support: Ability to develop tools and resources for sales teams, including battle cards, pricing and packaging strategies, and product demos to enhance customer engagement.
• Communication Skills: Exceptional written and verbal communication skills, with a talent for creating messaging that aligns with customer needs and business goals.
• Data-Driven Mindset: Use metrics to track performance and optimize future marketing efforts.
• Problem-Solving and Agility: Demonstrate strong creative and analytical problem-solving skills, with a passion for continuous improvement and innovation, while quickly adapting to changing market conditions and customer demands to enhance product development with innovative, market-driven ideas.

Bonus Points

• Experience in the CMS, DXP, or Digital Marketing industry is highly desirable!
• Familiarity with agile software development.

What we offer

• A hybrid working model (remote + office).
• Flexible working hours to promote work-life balance.
• An onboarding program to guide you through all the company's departments.
• Several amenities and perks that foster a positive work environment.
• A unique office space in the historical center of Porto.
• The advantages of a large corporation with the friendly, informal culture of a smaller company.
• A commitment to your development (we enjoy sharing and learning), with a career plan and regular feedback (regular 1-1 meetings and performance reviews).
• Health insurance to support your well-being