Loyalty & Subscriptions Lead – Drive Retention & Growth

Nestlã©; Portugal; On-site; EUR 48,000 - 76,000; Full time

Benefits offered by this job

Health Insurance

Meal allowance card

Nestlé Club discounts

Free coffee at the office

Local and international exposure

Job summary

Nespresso is seeking a Loyalty & Subscription Lead in Lisbon to own the end-to-end management of subscription and loyalty programs. You will drive acquisition, engagement, retention and lifetime value, using insights and segmentation to enhance the customer experience.

Work with Customer Care, Marketing, and Insights to deliver a seamless omnichannel journey across ECommerce and Retail, while upholding data privacy and compliance standards.

Qualifications

• 3+ years of experience in CRM, Loyalty, Subscriptions or a similar customer-focused commercial environment.
• Expertise in retention strategies, loyalty programs, customer lifecycle management, and data-driven decision making.

Responsibilities

• Lead end-to-end management of subscription and loyalty programs to drive acquisition, engagement, retention and lifetime value.
• Develop and execute campaigns leveraging customer insights and segmentation to improve experience.
• Monitor performance, identify growth opportunities and reduce churn.
• Coordinate exclusive member offers, events and communications to strengthen brand affinity.
• Collaborate with cross-functional teams to deliver omnichannel journeys across eCommerce, Retail and Care.
• Analyze feedback and market trends to continuously improve programs and value proposition.
• Ensure compliance with data privacy and financial standards while maintaining high-quality processes.

Skills

CRM

Loyalty

Subscriptions

Customer insights

Education

University degree in Marketing or equivalent

Job description

Nespresso is seeking a Loyalty & Subscription Lead in Lisbon to own the end-to-end management of subscription and loyalty programs. You will drive acquisition, engagement, retention and lifetime value, using insights and segmentation to enhance the customer experience.

Work with Customer Care, Marketing, and Insights to deliver a seamless omnichannel journey across ECommerce and Retail, while upholding data privacy and compliance standards.