Manager of Lifecycle Marketing

Auto Europe Car Rental; Lisboa; On-site; EUR 40,000 - 55,000; Full time

Job summary

A leading car rental company in Lisbon is seeking a Manager of Lifecycle Marketing to enhance customer engagement and drive value from a vast customer database. The role involves designing multi-channel orchestration strategies and leading marketing campaigns to maximize customer loyalty. The ideal candidate should have at least 5 years of experience in Lifecycle or CRM marketing, familiarity with tools like Iterable, and excellent data analysis skills. A passion for optimizing customer experiences and multilingual proficiency are essential.

Qualifications

• At least 5 years in a high‑performing Lifecycle or CRM marketing role.
• Experience in e‑commerce or OTA with a large customer database.
• Proficient in SQL and data schemas.

Responsibilities

• Design and implement a multi‑channel orchestration strategy.
• Take full ownership of the marketing platform and manage data integrity.
• Lead data‑driven testing and experimentation efforts.

Skills

Lifecycle Marketing

Campaign Execution

Customer Engagement

Data Analysis

Multilingual Communication

Tools

Iterable

Braze

Hubspot

Job description

We are Auto Europe, one of the leading car rental brokers worldwide with more than 60 years’ experience and with offices in Portland (US), Sydney (Australia) and Lisbon (Portugal).

We are proud to provide an amazing customer experience to all our customers and this earned us numerous travel nominations and awards over the years including Europe’s Leading Car Rental Company and Europe’s Leading Chauffeur Company at World Travel Awards, and a Magellan Silver

Award for the "Overall Luxury Car Collection" category.

We are looking for a new Manager of Lifecycle Marketing to join our Marketing Team at our Lisbon office.

As the Manager of Lifecycle Marketing, you’ll be at the heart of driving value from a vast customer database in the millions. Reporting directly to the Chief Commercial Officer, you’ll lead a cross‑functional squad that collaborates closely with supply, growth, product, and data teams to unlock incremental revenue and boost customer loyalty. You will leverage your expertise to design and execute customer marketing programs that increase repeat purchases and maximize lifetime value (LTV).

This is an individual contributor role where you’ll play a key part in shaping strategy, executing campaigns, and working closely with technical and design teams to implement initiatives at scale.

Key Responsibilities

Define & Execute Strategy

• Design and implement a multi‑channel orchestration strategy (Email/SMS) to engage customers at key moments—from the initial search to the rental counter.
• Create a long‑term customer loyalty and membership strategy to encourage repeat business and maximize customer LTV.

Own the Platform

• Take full ownership of Iterable (or similar platforms) and manage data integrity, automation, and scalability.
• Oversee seamless integrations and continuously review the market for industry best practices.

Test Everything

• Lead data‑driven testing and experimentation efforts, working cross‑functionally to design tests that span product, development, and growth.
• Leverage large list sizes to drive volume testing across all aspects of customer outreach.

Drive Subscriber Base

• Implement strategies to grow and retain a long‑term subscriber base.
• Develop intelligent customer segmentation to deliver tailored content at every stage of the customer journey.

Key Skills & Experience

• Experience: At least 5 years in a high‑performing Lifecycle or CRM marketing role, ideally within an e‑commerce or OTA (Online Travel Agency) business with a large customer database.
• Platform Mastery: Deep experience with Iterable, or a similar modern Customer Marketing platform like Braze, Hubspot, or Bloomreach.
• Data Fluency: Comfortable with SQL and data schemas; you can partner with engineers and build your own segments without needing a middleman.
• Marketing Acumen: Strong understanding of what makes good marketing, with a keen eye for subject lines, messaging, and hooks that drive loyalty.
• Multilingual Experience: Proven ability to work with customers across different languages and cultures, leveraging customer marketing platforms to create scalable, custom campaigns.

If you’re passionate about optimizing customer experiences, using data to drive decisions, and building long‑term loyalty, we’d love to hear from you!