Lifecycle Marketing Lead - CRM & Loyalty Growth

Auto Europe Car Rental; Lisboa; Presencial; EUR 40 000 - 55 000; Tempo integral

Resumo da oferta

A leading car rental company in Lisbon is seeking a Manager of Lifecycle Marketing to enhance customer engagement and drive value from a vast customer database. The role involves designing multi-channel orchestration strategies and leading marketing campaigns to maximize customer loyalty. The ideal candidate should have at least 5 years of experience in Lifecycle or CRM marketing, familiarity with tools like Iterable, and excellent data analysis skills. A passion for optimizing customer experiences and multilingual proficiency are essential.

Qualificações

• At least 5 years in a high‑performing Lifecycle or CRM marketing role.
• Experience in e‑commerce or OTA with a large customer database.
• Proficient in SQL and data schemas.

Responsabilidades

• Design and implement a multi‑channel orchestration strategy.
• Take full ownership of the marketing platform and manage data integrity.
• Lead data‑driven testing and experimentation efforts.

Conhecimentos

Lifecycle Marketing

Campaign Execution

Customer Engagement

Data Analysis

Multilingual Communication

Ferramentas

Iterable

Braze

Hubspot

Descrição da oferta de emprego

A leading car rental company in Lisbon is seeking a Manager of Lifecycle Marketing to enhance customer engagement and drive value from a vast customer database. The role involves designing multi-channel orchestration strategies and leading marketing campaigns to maximize customer loyalty. The ideal candidate should have at least 5 years of experience in Lifecycle or CRM marketing, familiarity with tools like Iterable, and excellent data analysis skills. A passion for optimizing customer experiences and multilingual proficiency are essential.