European Retail Expansion Lead — Hybrid & Travel

Emma The Sleep Company; Lisboa; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Private Health Insurance

Vacation days + extra accrual (29 max)

Hybrid work setup

Lisbon office

Job summary

Emma – The Sleep Company is seeking a leader to drive retail expansion and network growth across multiple European markets from its Lisbon area offices. The role focuses on prioritizing launches, building scalable playbooks, and ensuring strong pipeline health while guiding a team of launch managers and network developers.

You will own the market-entry framework, evaluate business cases, and collaborate with Legal, Finance, Real Estate, Marketing, IT, HR, and Retail Ops to execute launches.

Qualifications

• Experience leading retail expansion or network growth.
• Proven track record launching and scaling store networks across markets.
• Strong business sense: unit economics, negotiations, and go/no-go gates.

Responsibilities

• Lead market launch strategy with prioritization and resource allocation.
• Monitor pipeline health and candidate quality across markets with a 12‑month view.
• Own launch model: create playbooks, templates, and stage-gate from candidate to opening.
• Apply rigorous business case discipline before commitments.
• Lead and coach launch managers and network developers; define market ownership.
• Track and report pipeline, signings, openings, timing, and early performance.
• Coordinate cross-functional alignment (Legal, Finance, Real Estate, Marketing, IT, HR, Retail Ops).
• Ensure clean handover from launch to Store Management with defined criteria.
• Support new markets with a structured test-and-learn approach.

Skills

Retail expansion

Franchise development

Team leadership

Launch strategy

English fluency

Travel across Europe

Tools

Nilo

Learning Hub

Job description

Emma – The Sleep Company is seeking a leader to drive retail expansion and network growth across multiple European markets from its Lisbon area offices. The role focuses on prioritizing launches, building scalable playbooks, and ensuring strong pipeline health while guiding a team of launch managers and network developers.

You will own the market-entry framework, evaluate business cases, and collaborate with Legal, Finance, Real Estate, Marketing, IT, HR, and Retail Ops to execute launches.