Franchise Expansion Lead — Germany

Emma – The Sleep Company; Lisboa; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Private Health Insurance

Vacation days 24+1 per year (max 29)

Remote days policy (22 per quarter)

Pet-friendly office

Job summary

Emma – The Sleep Company in Lisbon is seeking a Franchise Development Lead to drive the expansion of the German market. You will own the franchise strategy, identify qualified candidates, and manage partnerships with legal, real estate, and internal teams to ensure successful launches.

The role requires German and English fluency, a proactive entrepreneurial mindset, and a willingness to travel. Join our international team and help shape our global expansion strategies.

Qualifications

• 2+ years in project management or franchise development.
• Fluent in German and English.
• Willingness to travel.
• Experience in franchise development or store launches in Germany is a plus.
• Degree in business administration, marketing, or related field is a plus.

Responsibilities

• Develop Emma's franchise network in Germany and ensure its success.
• Define and drive lead generation for qualified franchise candidates in Germany.
• Manage internal and external stakeholders through the development process.
• Build market mastery: local dynamics, competition, catchment areas, expansion potential.
• Develop a strategic expansion plan covering legal, financial, operational, and marketing aspects.
• Negotiate franchise agreements with empathy and build long-term relationships.
• Lead by example with high performance and decisive leadership.

Skills

German fluency

English fluency

Project management

Franchise development

Negotiation

Travel availability

Entrepreneurial mindset

Independent work

Education

Degree in Business Administration/Marketing

Job description

Emma – The Sleep Company in Lisbon is seeking a Franchise Development Lead to drive the expansion of the German market. You will own the franchise strategy, identify qualified candidates, and manage partnerships with legal, real estate, and internal teams to ensure successful launches.

The role requires German and English fluency, a proactive entrepreneurial mindset, and a willingness to travel. Join our international team and help shape our global expansion strategies.